- Photos
- Specs
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- Media Map
| Area：Jiaxing | Type：high-speed railway | Frequency：0 |
| Address：Jiaxing South Station, Changshui Subdistrict, Nanhu District | Format：Light box | Duration：0 |
| Location：Interchange Floor of Access Corridors at Jiaxing South Railway Station | Min Qty：1 | Operating Time：0-24o'clock |
| Size：7.13m×2.93m | Min Period：month |
It sits at an indispensable node along passenger circulation routes, serving as a critical interchange hub for both inbound and outbound passenger flows. It connects downward platform passages, arrival lobbies and transfer guidance corridors, acting as the sole converging wall for all passing travelers. The overall light box boasts a spacious and grand visual layout; its horizontal extension matches the sightline height of moving passenger streams with zero obstructions or distractions, delivering 100% mandatory visual coverage and achieving an advertising recall rate as high as 68%.
The arrival passage lobby is the only route for passengers exiting the station. Positioned at the junction of the arrival lobby and exit passages, the light box functions as the "first media seen upon arrival" with round-the-clock display capabilities. It reaches all dense outbound passenger groups, securing an exceptionally high brand retention rate and capturing more concentrated audience attention. Advertisers enjoy exclusive access to all passenger traffic on this floor throughout the campaign period, drastically boosting brand recognition.
Jiaxing South Railway Station handles an average daily passenger departure volume of 23,000, with holiday peak volumes exceeding 40,000 and a stable daily average of 18,100 during the Spring Festival travel rush. Its audience mainly consists of young and middle-aged commuters aged 18 to 45, short-distance cultural tourism visitors, and middle-class returnees. This demographic features high educational attainment, medium-to-high income levels and strong consumption decision-making power, making the light box ideal for targeted promotion of high-unit-price sectors including real estate, automobiles, finance, cultural tourism, home furnishings and local commerce.
The wall-mounted light box at the interchange level of the access passage of Jiaxing South Railway Station is a cost-exclusive dual-traffic media outlet at the station. Leveraging the core passenger flow route where inbound and outbound crowds converge, it covers all departing and arriving passengers with a single scarce giant screen. Featuring a friendly budget and stable exposure, this high-speed rail advertising spot serves as a prime media choice for brands to cultivate short-distance business travelers in Jiaxing and the Yangtze River Delta, delivering a continuously expanding exposure base.
Occupying a prime visual spot at the core convergence node of inbound and outbound passenger flows in the station, it avoids interference from competing brands for stronger memory retention and higher brand recognition. Integrating dual-direction passenger coverage, ultra-high-definition screen display, precise audience reach and outstanding cost performance, it constitutes premium high-speed rail advertising resources for city image promotion, local brand exposure and targeted business traveler attraction. Its Cost Per Mille (CPM) is lower than that of hub stations in first-tier cities, with substantial discounts available during off-peak hours, making it the top media option for brands to rapidly reach the Yangtze River Delta market and boost regional influence.
Only one giant light box is installed on the entire interchange floor, rendering it an exclusive monopolized regional media asset. No competing advertisements on the same screen or within the same area divert audience attention, completely eliminating the drawbacks of traditional row-based advertisements such as crowded brand displays and scattered viewer focus. Core advertising resources in high-speed rail station passages are shrinking year by year with very few new spots available, and premium core positions are mostly fixed. Its scarcity endows this light box with formidable resource barriers and strong asset value retention capacity.
