- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Jiaxing | Type：high-speed railway | Frequency：0 |
| Address：Jiaxing South Station, Changshui Subdistrict, Nanhu District | Format：Light box | Duration：0 |
| Location：Exit Passage of Jiaxing South Railway Station | Min Qty：1 | Operating Time：0-24o'clock |
| Size：8.8m×2.6m | Min Period：month |
The passageway is narrow, enclosed and free of other distracting visual elements. As passengers walk through, their line of sight continuously falls on the connected light boxes on both sides, allowing brand information to be received passively and compulsively. There is no way to detour or miss the ads, resulting in a nearly perfect exposure coverage rate. The exit passage has no diverging branches, achieving 100% mandatory coverage of all arriving passenger flow. Travelers move slowly with luggage, spending more time viewing the ads, and the brand memory retention rate can reach 68%, far exceeding that of outdoor large screens and roadside billboards.
The station receives an average of 15,000 to 20,000 arriving passengers on ordinary days. During the Spring Festival and holidays, the peak single-day passenger flow exceeds 35,000, bringing a stable annual arriving passenger volume of tens of millions. Its audience group is highly targeted: people aged 18 to 40 account for over 75% of all passengers, with a large proportion holding university degrees, earning medium to high incomes, and traveling for business purposes. This space is ideal for targeted advertising by brands in the finance, technology, high-end consumer goods, tourism and local industry sectors.
As an enclosed and narrow space, the exit passage eliminates messy visual distractions such as outdoor vehicle traffic and buildings. The continuous light boxes lining both sides serve as the core visual focus of the passage. The high-definition backlit images deliver striking visual impact and outstanding penetrating power in the dim lighting, creating a fully immersive communication atmosphere. Passengers stroll slowly with their luggage, enjoying ample viewing time with relaxed minds and focused attention, making them more receptive to visual content and yielding outstanding brand memory retention results.
Light box advertisements in this area are regarded as "first-sight arrival media". They occupy prime visual spots as passengers exit the station, reaching all dense outbound passenger flows without blind spots. They deliver an extremely high brand memory retention rate and easily draw passengers' attention. Thanks to the massive passenger volume and precisely targeted audience groups, such advertisements boast remarkable advertising effectiveness and return on investment, ranking among the media scenarios with the highest communication value inside the station.
Located in the sole main exit passage on the arrival floor of the high-speed railway station, this area forms an essential core route for passengers arriving in Jiaxing and leaving the station to transfer to buses, trams, online car-hailing services or parking lots. It also serves as the premier gateway medium showcasing the city's external image. As scarce fixed static advertising resources for station arrivals, it features prominent communication value of high coverage, high audience focus and high conversion rate, making it widely applicable for promotional campaigns covering urban cultural tourism, government and enterprise image building, and commercial brands.
These resources are scarce, stable and deliver outstanding long-term value. All outbound light box positions across the station are fixed and cannot be added, qualifying them as rare gateway media within the station. Unaffected by weather and environmental conditions, they maintain consistent display effects, making them ideal for brands to secure long-term exclusive positions and continuously seize communication dominance at Jiaxing's urban gateway. Moreover, leveraging Jiaxing's geographic position as the geometric center of the Yangtze River Delta, advertisers can achieve coverage across multiple neighboring cities through a single-city placement, simultaneously reaching mobile passenger groups from surrounding cities and amplifying the brand's regional communication influence.
