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| Area：Jiaxing | Type：high-speed railway | Frequency：0 |
| Address：Jiaxing South Station, Changshui Subdistrict, Nanhu District | Format：Light box | Duration：0 |
| Location：Exit Hall of Jiaxing South Railway Station | Min Qty：1 | Operating Time：0-24o'clock |
| Size：9.81m×3.57m | Min Period：month |
Located in the main arrival and exit hall of the high-speed railway station and the core transfer passage, this space serves as the essential traffic route for all arriving passengers to exit the station and transfer to trams, buses, online car-hailing services and underground parking lots. As the premier visual display medium at the gateway of Jiaxing High-Speed Railway Station, this advertising medium occupies the prime arrival zone inside the station, boasting full passenger coverage, consistent exposure and high-end visual effects. It is a scarce premium advertising spot for showcasing urban imagery and launching brand campaigns.
This thoroughfare is mandatory for all passenger transfers, achieving 100% coverage of exiting travelers and delivering forced exposure with an extremely high ad reach rate. It precisely targets three high-value passenger groups: leisure tourists, business commuters and study tour participants, seamlessly reaching dense exiting crowds without blind spots and delivering far superior brand recall compared with other secondary advertising positions within the station.
As a core hub on the Shanghai-Hangzhou High-Speed Railway line, the station records a stable daily passenger flow of 15,000 to 20,000 people on ordinary days, with peak volumes exceeding 35,000 people during the Spring Festival, May Day and National Day holidays. The total annual arriving passenger volume surpasses 5 million. The exit hall is the sole mandatory passage with no diversion or alternative routes, granting nearly 100% exposure coverage for this advertising spot. Its large-format screens feature inherent high-end texture, allowing brand logos and core copy to be clearly recognized from dozens of meters away.
As the city's premier gateway media, it has long held the core communication discourse power of the city with strong brand endorsement capability and outstanding advertising reputation. It can more easily attract top-tier brands to secure long-term advertising slots, generating sustained, stable and high-premium long-term returns. Its media coverage is no longer limited to Jiaxing local area, and it can efficiently reach spillover consumer groups from surrounding cities including Shanghai, Hangzhou and Suzhou, delivering a communication effect of "advertising in one city to radiate multiple cities".
Huge wall light boxes serve as its primary visual focal point. Their mandatory viewing feature offers brands an excellent opportunity for in-depth communication and delivery of complex information. Light boxes are high-quality investment media boasting premium traffic quality, scarce assets and solid commercial return value. For high-net-worth groups, these exclusive exposure positions center on high retention, high premium and high certainty as core investment values. Long-duration exposure enables highly certain returns on investment for efficient brand communication, lifting cost performance by over 50%.
The outbound hall features clear functional zoning, with wall light boxes as the only centralized large-format static advertising medium. There are no scattered small ads or cluttered commercial posters piled around, creating a minimalist, spacious and upscale environment. The limited number of light box locations renders them highly scarce. After placement, brands gain exclusive access to the full wall visual resources, drastically boosting the exposure frequency and memory depth of brand information, and achieving a communication effect where "one plus one plus one yields more than three".
