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- Media Map
| Area：Hainan | Type：Outdoors | Frequency：60 |
| Address：Intersection of Haidian West 5th Road and Diankun Road, Haidian Island | Format：led | Duration：15s |
| Location：Shiji Bridge, Haidian Island | Min Qty：1 | Operating Time：7-22o'clock |
| Size：35(W)x6.5(H)=227.5㎡ | Min Period：week |
This large LED screen stands at the crossroads leading onto Haidian Island from the Century Bridge, a vital transportation hub linking Haidian Island to Haikou’s main urban area. As the primary access route to Haidian Island, the location sees heavy vehicle and pedestrian traffic, making it a premier prime advertising spot. The green light for vehicle passage at this intersection lasts roughly only 30 seconds, resulting in prolonged vehicle waiting times and significantly boosting the billboard’s exposure and commercial value.
Serving as the sole essential gateway for all inbound and outbound island traffic, Century Bridge connects the Guomao CBD, Longhua downtown and the entirety of Haidian Island. It handles over 92,000 motor vehicles daily. The downhill approach of the bridge regularly suffers slow-moving queues and traffic jams during morning and evening rush hours; idling vehicles extend the viewing duration of advertisements. Connecting to Binhai Avenue and Renmin Avenue, it accommodates heavy cross-city traffic traveling to and from the West Coast, Meilan International Airport and East High-Speed Railway Station, with unobstructed views of Century Bridge’s iconic cross-sea scenic belt.
The screen sits close to Haidian City Shopping Mall, clusters of well-established large residential communities and the full campus of Hainan University. Within a 3-kilometer radius are tens of thousands of enrolled students, middle-class residents and commercial shoppers. Nearby Century Park under the bridge, Bund Bar Street and Yundong Library are popular internet-famous cultural and tourist check-in destinations with concentrated nighttime leisure footfall. Daily regular pedestrian volume exceeds 28,000, and tourist numbers double sharply during holidays, delivering three layers of target audience flow including local permanent residents, young college students and inbound tourists from across the region.
As a critical transportation hub linking Haidian Island to the main urban area, this intersection sees an average daily vehicle flow of over 50,000 alongside heavy pedestrian traffic. Its LED screens rank among Haikou's high-value commercial media nodes, serving as a key medium for banking brands to achieve precise audience targeting in the core zone of Hainan Free Trade Port. Covering morning and evening rush hours as well as nighttime consumption periods, the advertisements run 60 times per day for 15 seconds each, enabling repeated brand exposure during peak hours to strengthen audience brand recall.
Installed alongside landmark scenic belts, the large screens inherently elevate brand positioning and premium texture, standing apart from ordinary roadside community advertising spaces. They regularly host promotional campaigns for Haikou’s urban festivals and coastal cultural tourism themes. Brands can leverage the internet-famous cultural tourism IP of Haikou Bay to expand beyond original consumer groups: short-term ad placements quickly boost market popularity across the Haidian area, while long-term placements consolidate consumption awareness among nearby residents and university faculty and students, delivering dual benefits of brand image improvement and local customer conversion.
Extending visually from the bridgehead to share foot traffic generated by the landmark, the screens build an integrated "bridge-screen-content" communication framework that improves scenario identification and social sharing potential for advertisements, with Century Bridge functioning as an iconic urban landmark of Haikou.
This premium coastal bridgehead LED screen of Haikou capitalizes on Century Bridge’s status as a city symbol. It acts as a fixed brand exposure gateway for Haidian Island and represents scarce roadside LED advertising resources along the Haikou Bay cultural tourism landscape belt, capturing exposure from both regular local commuters and inbound tourists across the region.
