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- Media Map
| Area：Hainan | Type：Outdoors | Frequency：180 |
| Address：No.71 Haixiu Middle Road, Longhua District | Format：led | Duration：15s |
| Location：Haiken Wangfujing | Min Qty：1 | Operating Time：8-22o'clock |
| Size：25.28(W)x8.96(H)=226.5㎡ | Min Period：week |
Located on the exterior facade of Wangfujing Haiken Plaza in Longhua District, Haikou, the property sits at the heart of the Guomao CBD and right next to Haixiu Expressway. It links three major zones: Guomao CBD, old Haiken Town and Jinniuling Area, serving as an essential arterial road for east-west cross-city commuting in Haikou. Boasting a sophisticated transportation network and a thriving surrounding commercial environment, this location draws massive daily commuter traffic and high-spending consumers, making it an ideal platform to showcase corporate brand images.
Facing an intersection with an eight-lane dual carriageway, drivers wait roughly 60 seconds at traffic lights, resulting in mandatory ad exposure for vehicle occupants. Regular rush-hour congestion in morning and evening peaks further extends viewing duration of advertisements. More than a dozen bus stops surround the site, with passing bus routes covering commuter flows across old downtown Haikou and the West Coast. Installed on the building facade, the billboard features an expansive viewing angle, allowing its content to be fully seen by vehicles and pedestrians up to one kilometre away. Continuous exposure is achieved all day long from both passing vehicles and shopping pedestrians, reaching hundreds of thousands of floating population naturally per day and ranking among the top-tier large-format outdoor screens in downtown Haikou in terms of exposure volume.
Thanks to its oversized dimension and striking visual impact, this screen has evolved into a new urban landmark of Haikou and a premium outdoor advertising spot. Its target audience consists not only of local residents but also a large number of tourists and young consumers who account for over 60% of total reach, making it highly desirable for brand promotion. It reaches 50,000 people daily with over 120,000 passing vehicles each day, and more than 600,000 high-net-worth individuals reside within a 3-kilometre radius, delivering enormous advertising exposure potential.
The core value of LED lies in integrating urban landmarks, prime passenger flow, cutting-edge technologies and social communication into one, functioning as a natural "brand amplifier". Its huge display surface and unobstructed design make it an absolute visual highlight. Situated right beside Haixiu Expressway, a vital transportation artery linking the airport, high-speed railway station, municipal government and other key locations, it generates an unparalleled effect of passenger flow aggregation.
Benefiting from the dual dividends of consumption upgrading in Hainan Free Trade Port and the upgrading of Haikou's downtown business district, the surrounding area is home to Wangfujing Duty Free Shop, high-end catering, trendy retail and other business formats, forming a closed loop of "check-in – consumption – communication". Media exposure and consumption conversion achieve high synergy, and the media's value is reflected in four dimensions: original technological design, scarce geographic location, explosive communication potential and commercial coordination, which build the core competitiveness of a city-level digital landmark in Hainan Free Trade Port.
Boasting five core strengths including exclusive location access, high-net-worth target audiences, leading-edge technologies, viral communication capability and robust brand empowerment, it serves as a strategic media option for premium brands to capture financial decision-making groups and high-end consumer markets, as well as an important carrier for the Financial Street Business District to integrate technology with commerce and upgrade regional image, delivering an innovative platform for brand promotion and urban culture presentation.
Facing the two-way vehicle and pedestrian flow along Middle Haixiu Road directly, the large screen captures dual traffic exposure from daily commuting vehicles and spontaneous in-store shoppers of nearby malls. It stands as both an iconic urban visual landmark on Haixiu Road and a premier large-screen resource in Haikou for new product launches, grand opening campaigns, celebrity fan support activities as well as government and enterprise promotional events.
