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- Media Map
| Area：Hainan | Type：Outdoors | Frequency：200 |
| Address：No.31 Lantian Road, Meilan District | Format：led | Duration：15s |
| Location：Noble Square | Min Qty：1 | Operating Time：15-22o'clock |
| Size：13(W)x18(H)=234㎡ | Min Period：week |
Lantian Road and Wuzhishan Road serve as pivotal transport junctions connecting the old downtown of Meilan to Guoxing CBD. These two dual four-lane urban arterial roads intersect here, making the spot a mandatory passage for all through, left-turn and right-turn traffic. Unobstructed by buildings or roadside trees, the location features an ultra-wide 160° viewing angle with full visibility of traffic flow and pedestrian pavements on all four sides. Suffering from chronically high congestion levels, prolonged vehicle idling significantly extends ad viewing time and organically boosts brand exposure frequency. Multiple bus stops line the street adjacent to the plaza, where waiting passengers naturally pause to view advertisements, enabling full coverage of both vehicular and pedestrian traffic.
Situated at the intersection of multiple key urban thoroughfares with a well-developed surrounding transportation network, this site records a daily vehicle volume of 131,220 trips, delivering outstanding exposure and extensive audience reach for advertisers. As a landmark outdoor visual medium across the district, the billboard fits long-term advertising deployment for a wide range of commercial brands including real estate, automobile, cosmetics, restaurant chains and supermarket promotions.
The location links Riyue Plaza in Guoxing to the east and Nanya Plaza to the west, with the old Haikoufu downtown to its north. It covers a mature 3-kilometer core living and administrative business zone in central Meilan District, clustered with shopping malls, apparel stores, diners and education & training institutions alongside established residential compounds. Surrounding areas feature high-end residential estates, government and enterprise offices, as well as primary and secondary schools within the Provincial Government and Longqi precincts. Steady foot traffic comes from daily shoppers, office workers and local residents, with visitor numbers surging sharply on weekends and holidays. The site attracts over 30,000 daily individual pedestrians spanning all age groups of consumers.
The street-front facade LED screen is at Mingmen Plaza, No.31 Lantian Road, Meilan District, right at the crossroads of Lantian Road and Wuzhishan Road. Nestled at the connecting hub linking Haikou’s old town core and Guoxing CBD, it sits in a well-established landmark business cluster in Meilan District. Surrounded by high-end residential compounds, office buildings, government facilities and multiple primary and secondary schools, the location is served by numerous bus stops, with unobstructed four-way visibility of vehicle and pedestrian traffic across the intersection.
Occupying the prime viewing spot at the crossroads, this large screen is an iconic outdoor advertising location at a key city gateway of Meilan District. It enables precise outreach to local regular consumers and accommodates brand promotion across all categories including real estate, automobiles, cosmetics, chain catering, supermarket promotions and cultural tourism products. Backed by steady foot traffic from the mature business district, it delivers sustained high-frequency local brand exposure and stands as a cost-effective landmark street-front LED advertising resource in central Haikou.
As a landmark outdoor large screen in the old town area of Meilan District, Haikou, it boasts exclusive visual dominance over the crossroads and has been anchored in the mature local business district for decades with a solid base of regular visitors. It functions not only as an offline fixed exposure hub for brands to develop the Haikou local market but also as a regular official promotion venue for regional festivals and municipal events, enabling advertising investments to generate both long-term brand visibility and short-term customer acquisition for promotional campaigns.
