- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Hainan | Type：Outdoors | Frequency：120 |
| Address：No.3 Ziyuan Road | Format：led | Duration：15s |
| Location：Yanhengli | Min Qty：1 | Operating Time：10-22o'clock |
| Size：23.17(W)x13.3(H)=308.4㎡ | Min Period：week |
The large screen is situated at the intersection of Haisheng Road and Yongwan Road and a key off-ramp node beneath Haixiu Expressway, serving as an essential transportation hub connecting Haikou’s old downtown area and the new West Coast District. It bears extremely heavy cross-district commuter and inbound-outbound vehicle traffic. The exterior wall at the building’s corner stands 13.3 meters above ground, matching the horizontal line of sight of drivers in sedans and SUVs, enabling full visibility for all vehicles waiting at traffic lights. Featuring a 260° wide-angle dual-sided design, it covers east-west and north-south lanes with zero visual dead zones.
Built against the stepped internet-famous facade of the shopping mall, the screen has evolved into a popular urban check-in landmark in the locality. Located on the mandatory passage off the expressway ramp, it secures compulsory ad exposure for vehicles halted at traffic signals. It simultaneously captures traffic flow on the east-west trunk Haixiu Expressway and north-south secondary urban roads for all-round exposure. With an average vehicle waiting time exceeding 60 seconds and lengthy pedestrian dwell time, viewers spend 15 to 20 seconds reading content per exposure, far outperforming the 5 to 8 seconds for single-sided screens. This creates an "unmissable" advertising scenario with an exceptionally high passive reach rate, facilitating both brand image promotion and offline customer acquisition for local businesses.
The core strengths of this LED advertising medium stem from four pillars: exclusive naked-eye 3D technology allowing clear visibility from 500 meters away, intensive audience coverage across the dual-sided crossroads, precise targeting of young high-spending demographics, and viral social media communication capabilities. Its advertising effectiveness surpasses roadside conventional billboards thanks to its irreplaceable geographic location, accurate access to high-net-worth target consumers, outstanding visual presentation, and exclusive commercial landmark positioning.
This large screen is more than a conventional LED billboard; it serves as a natural regional landmark on the facade of the Yanhengli building. Equipped with cutting-edge naked-eye 3D technology, it delivers immersive visual experiences to audiences through futuristic and innovative content, cementing the brand’s positioning as premium and trendy. It generates highly striking and lifelike visual effects to capture passers-by for check-in visits, substantially boosting the brand’s exposure and online buzz.
Boasting four core investment merits including prime location, high-quality target consumers, diversified revenue streams and stable asset preservation, the corner-mounted LED display at Yanhengli stands as a rare premium outdoor digital media asset within Xiuying Commercial District of Haikou, featuring remarkable long-term investment stability and appreciation potential. Its media value aligns perfectly with the commercial positioning of "Sen·Life·Li", constructing an integrated three-dimensional marketing loop linking brands, consumption scenarios and target customers for precise audience engagement.
Benefiting from its exclusive geographic location, oversized display dimension and precise coverage of intended audiences, the LED screen has evolved into a vital brand promotion hub for the Yanhengli commercial precinct, perfectly suited for advertising campaigns targeting young consumer demographics. As a core outdoor advertising medium in the business district, its prime spot, corner layout design and accurate audience coverage enable efficient brand communication.
