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| Area：Hainan | Type：Outdoors | Frequency：200 |
| Address：Friendship Nanhai City | Format：led | Duration：15s |
| Location：Friendship Nanhai City | Min Qty：1 | Operating Time：10-22o'clock |
| Size：15.36(W)x9.41(H)=144.54㎡ | Min Period：week |
This large screen is located at the street-facing area of the main west entrance of Friendship Nanhai City. Serving as the core showcase facade of the shopping mall, it stands right next to major urban roads and faces passing vehicles and pedestrians directly, delivering mandatory visual exposure. As a key location in the well-established commercial circle of the West Coast, it also captures commuter traffic in the surrounding area. It boasts a large passenger base, strong consumption capacity and highly stable crowds, which sets it apart from transient tourist flows. With an unobstructed exterior and broad view, this large screen is a landmark outdoor advertising spot in the area with outstanding recognizability.
Situated at the northwest corner of the intersection of Nanhai Avenue and Qiuhai Avenue, the screen catches pedestrians' eyes at a glance and comes into drivers' peripheral vision effortlessly. Free from visual distractions, it features high audience reach and brand recall. Facing two-way traffic on the main road, it enjoys a fully unobstructed 360-degree view. As a major arterial road in the southern part of Haikou, Nanhai Avenue has six lanes in both directions, with a daily traffic volume of over 80,000 vehicles. During rush hours, slow-moving traffic forces drivers to notice the screen for an extended period, bringing excellent cost performance and great value appreciation potential.
Friendship Nanhai City ranks among the top 7 most popular shopping malls in Haikou, receiving 50,000 to 60,000 visitors on ordinary days and more than 100,000 visitors on weekends and holidays. The west gate is a mandatory passage for all visitors, enabling close-range exposure. Surrounded by numerous office buildings, schools and residential communities, the area maintains robust daily consumption demand and steady foot traffic all year round with no off-seasons. This giant screen offers over 10 times larger display area, more than 5 times longer exposure duration and an 80% higher brand recall rate compared with ordinary small screens. Its striking visual impact and mandatory attention-grabbing effect create an irreplaceable brand promotion value.
As a high-traffic entrance screen located in Haikou's core business district, this LED screen features high exposure and strong conversion capabilities in the regional advertising market. Its unit price stands in sharp contrast to that of the public service screens on the 3rd floor of New Harbour, which carry no commercial value. This comparison highlights the pivotal role of LED screens in commercial complexes in traffic monetization and brand marketing, and further elevates the overall positioning and long-term investment value of this large LED screen as a premium outdoor media.
The 175-square-meter giant LED screen at the west gate of Friendship South China Mall sits at a prime dual location encompassing Haikou's southern core business district and major arterial road, the only one of its kind in southern Haikou. It delivers robust short-term profitability and promising long-term asset appreciation potential. Supported by the development of the Free Trade Port and the upgrading of business districts, it boasts high-quality audiences, stable clients, simple operation and maintenance, and strong risk resistance. It is a premium investment option with the best cost performance and highest certainty in Haikou's outdoor advertising market.
Targeting the core consumer groups in Haikou's West Coast area, this large screen precisely covers people from all walks of life including family consumers, trendy young people, school communities and residential communities. It is ideal for brands to cultivate the local market, create offline hype to attract foot traffic, promote in-store activities and boost regional brand exposure. Leveraging the large flow of people passing through the business district on a daily basis, it enables repeated ad impressions to deepen brand recognition. Integrating multiple values such as urban image display, commercial marketing promotion and local traffic activation, it is a scarce and cost-effective outdoor commercial large-screen media resource in Haikou's West Coast.
