- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Hainan | Type：Outdoors | Frequency：240 |
| Address：Xinhaigang Passenger Transport Comprehensive Hub, Xinhai Avenue, Xiuying District | Format：led | Duration：15s |
| Location：Xinhaigang Port | Min Qty：1 | Operating Time：7-22o'clock |
| Size：42(W)x5.5(H)×2块=462㎡ | Min Period：week |
Located along the essential traffic route of the waiting hall on the 3rd floor, this area ensures mandatory visual exposure for waiting passengers with no obstructions and a high audience reach. Adjacent to Haikou International Duty-Free City, the visitors here mainly consist of high-spending duty-free shoppers, inter-provincial tourists and business travelers, bringing high unit customer value and great communication potential. As a mandatory passage and long-stay zone where passengers wait for 30 to 60 minutes on average, it delivers unobstructed exposure with full visual coverage.
Haikou New Port is the country's largest comprehensive passenger and ro-ro transport hub, as well as a key gateway port of Hainan Free Trade Port. The 3rd floor serves as the passenger arrival floor, which all inbound passengers pass through after disembarking. The hub has an annual designed handling capacity of 35 million passengers and 5.6 million vehicles. The large LED screen can accurately target the massive daily flow of business and travel crowds, boasting an extensive audience base.
Featuring stunning visual effects, the large LED screen can instantly catch the attention of passing passengers. During their short waiting time, the high-definition and large-format rolling images effectively embed brand images and promotional content in people's minds, achieving long-term communication results of "one-time promotion with continuous exposure". It reaches 50,000 to 80,000 high-end passengers every day with over 7.5 million effective exposures. Compared with airport advertisements and outdoor billboards, this location offers 3 to 5 times longer stay duration, fewer distractions and deeper audience impression.
On the 3rd-floor waiting hall of Xinhai Port, there are no other large advertising spaces as competitors. The large screen occupies the core visual position exclusively. Exclusive placement means capturing the attention of high-end passenger groups monopolistically, bringing strong bargaining power, with an annual compound growth rate of rent ranging from 8% to 12%. Featuring high brightness, an extra-large display and rich colors, the LED screen can deliver an imposing visual impact during passengers' short waiting time, instantly grabbing their attention and further boosting its long-term investment value as a premium advertising medium.
As the most pivotal land and sea transportation hub on the Qiongzhou Strait, Xinhai Port serves as a major gateway for tourists traveling to and from Hainan. Connected to Haikou International Duty-Free City, it gathers massive high-quality crowds including tourists, duty-free shoppers and business travelers. The 3rd-floor waiting hall is an essential area for passengers to wait for ferries, pass through and take a rest. With long passenger dwell time and focused attention, the unobstructed large screen ensures mandatory visual exposure and effectively avoids ineffective ad impressions.
As a gateway-level media resource of Hainan Free Trade Port, this large screen leverages the huge passenger flow of the transportation hub to reach all people traveling to and from the island, covering consumer groups of all ages across the country. It caters to diverse communication needs such as urban cultural and tourism promotion, public welfare announcements by government and enterprises, brand image building, duty-free product marketing and local specialty promotion. Boasting three major advantages — prime location, high-frequency exposure and mandatory reach — it can quickly deepen brand recognition and achieve full-scale brand communication efficiently.
This giant LED screen is a premium investment asset in Hainan Free Trade Port, integrating scarce port location, high-end traffic, landmark value and a short payback period. It delivers steady short-term cash flow and value appreciation driven by long-term policy dividends, making it a must-grab core resource for anyone looking to invest in Hainan's high-end media market.
