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| Area：Hangzhou | Type：Outdoors | Frequency：60 |
| Address：No. 228 Xinye Road, Sijiqing Subdistrict, Shangcheng District | Format：led | Duration：15s |
| Location：Raffles City | Min Qty：1 | Operating Time：9-22o'clock |
| Size：72.96m*17.76m=1295.77㎡ | Min Period：week |
Located on the facade of the twin towers of Hangzhou Raffles City in the CBD of Qianjiang New Town, Shangcheng District, the site sits at the golden political and commercial cross axis of the new town. It is adjacent to MixC, City Balcony, Civic Center, and the iconic "Sun and Moon Radiance" landmarks of Hangzhou Grand Theatre, and links up the sightseeing route of the Qiantang River night cruise light show. As the only outdoor naked-eye 3D giant screen covering over 1,000 square meters in Qianjiang New Town, it integrates three streams of foot traffic from high-end business, luxury retail and urban cultural tourism night tours, serving as a modern urban visual calling card of Hangzhou facing the Yangtze River Delta and the whole country.
Its target audience consists of trendy consumers aged 20 to 38, the core customer group of luxury shopping malls including Raffles City and MixC, who are keen on internet-famous spot check-ins and short-video sharing. The total daily flow of vehicles and pedestrians across Qianjiang New Town exceeds 1 million. Raffles City Business Circle records a daily average footfall of over 350,000, with peak passenger flow surpassing 800,000 on weekends, legal holidays and during light show hours. Night tourists flock to the giant screen area at the City Balcony, resulting in an extremely high density of people stopping to take photos.
It takes only a 3-minute walk to reach Jiangjin Road Station of Metro Lines 4 and 7. Four streams of traffic converge here: two-way vehicle flow on major surface arterial roads, pedestrian shoppers on pedestrian streets, night tour visitors and commuting business crowds. Adopting a seamless 270-degree folded curved surface design, the giant screen is fully visible from a distance of 100 meters, unobstructed by buildings or street trees. Both motorists and pedestrians will passively view the screen content, delivering far stronger compulsory visual exposure than flat wall-mounted screens. Nearly 50,000 vehicles enter and exit this area every day, enabling saturated all-day advertising exposure.
Nestled in the core business district of Qianjiang New Town and right next to a major metro hub, this location boasts superior geographic positioning, unobstructed wide views and heavy foot traffic. Its extra-large display screen paired with exquisite high-definition image quality enables precise reach to high-net-worth crowds in the surrounding area. Standing as a highly distinctive new urban landmark on the skyline of Qianjiang New Town, the Qianjiang Sky Screen is not only a high-quality internet-famous check-in spot but also a vital window that empowers urban renewal through technology and showcases metropolitan vitality.
The large screen is included in the night tour route of Qianjiang New Town. When tourists photograph the riverfront skyline, the visuals on the sky screen will be captured in their shots simultaneously, bringing inherent free UGC communication value. Launching 3D creative content on it can easily generate massive check-in short videos on Douyin, Xiaohongshu and WeChat Moments. A single high-quality piece of content can drive millions of local views within the city, realizing secondary online coverage across all platforms from a single offline placement and drastically cutting brands' online promotion costs.
The core outer facade of Raffles City Twin Towers faces the Civic Center and the iconic "Sun and Moon Shining Together" city landmark, with full visibility across a hundred-meter radius to forcibly and efficiently reach all passersby. Adjacent to MixC and the City Balcony, it sits along the core route of Qiantang River night cruises. This exclusive visual spot lies at the intersection of Hangzhou’s three core sectors: government affairs, finance and high-end commerce. Featuring extremely strong location exclusivity and irreplicable value as a city calling card, advertising placements here come with top-tier urban image endorsement equivalent to Hangzhou’s most premium landmark media resources.
