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- Media Map
| Area：Hangzhou | Type：Outdoors | Frequency：60 |
| Address：No. 609, Yan'an Road, Gongshu District | Format：large screen | Duration：15s |
| Location：GDA Plaza | Min Qty：1 | Operating Time：7-22o'clock |
| Size：42m*19m=798m² | Min Period：week |
Located at the intersection of Yan'an Road and Tiyuchang Road in the heart of Hangzhou's Wulin Business District and directly facing Wulin Square, known as the "City Living Room", this is a benchmark outdoor LED giant screen in East China and a city-level light and shadow landmark of Hangzhou, hailed as the "Hangzhou version of the Times Square screen". Standing in the core of Wulin Business District, Hangzhou's top commercial hub, it connects high-end commercial complexes including Hangzhou Tower, Intime Wulin and Kerry Centre to form a premier commercial cluster.
The surrounding area is densely packed with high-end office buildings, gathering crowds with high income, high educational attainment and strong decision-making power. It sees over 500,000 passenger transfers every day, and the daily flow of pedestrians and vehicles on the ground reaches 1.73 million. Positioned right above the traffic lights at a red-light intersection, the curved and elevated giant screen ensures full-view mandatory exposure. People waiting for the red light will view the screen for 3 to 15 seconds, leading to high audience attention and in-depth message delivery. Advertisements are no longer just passively viewed but actively shared by audiences, generating powerful social dissemination.
Boasting an excellent geographical location and extensive radiation coverage, it has been named a "Landmark of Hangzhou" by AOM Asia Outdoor. Thanks to its elevated position, advertising content can be clearly seen even from a distance. Whether it is high-definition videos, dynamic images or interactive displays, it delivers stunning visual effects with impressive imagery and strong memorability, far outperforming ordinary single screens in visual impact.
Nestled at the heart of Hangzhou's Wulin Business District, right at the prime intersection of Yan'an Road and Tiyuchang Road, this outdoor digital screen faces Wulin Square, the city's central public space. As an iconic outdoor light and media facility in downtown Hangzhou, it has been certified as a "Hangzhou Landmark Media" by AOM Asia Outdoor and is widely known as "Hangzhou's version of the Times Square Screen". It serves as a core platform for showcasing Hangzhou's urban image and promoting high-end brands.
As a landmark media representing Hangzhou, it acts as a key display window for major urban festivals, government publicity and city events, boasting strong official endorsement and high brand credibility. Thanks to its premier landmark status and striking visual effects, it has become a popular spot for local residents and tourists to take photos and check in. It easily drives spontaneous secondary communication on social platforms such as Douyin, Xiaohongshu and WeChat Moments, achieving dual communication effects of targeted offline exposure and widespread online viral spread. It is a rare and core resource in Hangzhou's high-end outdoor advertising market.
As the only integrated platform in downtown Hangzhou that combines a large screen with ten-thousand-square-meter building facade light shows, it delivers an immersive two-tier visual feast with lights and shadows and dominates the city's night landscape. Equipped with cutting-edge digital audio-visual technology, it supports 8K high-definition video playback and features diverse creative presentation forms with outstanding visual appeal. It staged Hangzhou's first National Day AR light show, which went viral across the internet many times. Endowed with top-tier internet-famous communication potential, it enables brands to deliver creative, scenario-based and immersive marketing content.
This premium outdoor media asset integrates the rare landmark advantage of Hangzhou Wulin Business District, massive high-net-worth audience flow, powerful social communication capabilities and steady high returns. It generates solid short-term cash flow and promises clear long-term asset appreciation, making it ideal for long-term brand advertising, strategic layout by media companies and stable capital investment.
