- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Hangzhou | Type：Outdoors | Frequency：4 |
| Address：No. 39 Xinye Road, Shangcheng District | Format：light show | Duration：30s |
| Location：Qianjiang New Town | Min Qty：1 | Operating Time：19-20o'clock |
| Size：532600m² | Min Period：sun |
The CBD core of Hangzhou Qianjiang New Town gathers 3,500 corporate headquarters and multinational institutions, home to a large concentration of professionals in finance, internet and high-end business sectors. With an unobstructed river view and a 270° panoramic perspective, it serves as an unavoidable visual highlight that leaves a deep impression and delivers a strong visual impact. Linked with 46 skyscrapers, a 2.6-kilometer riverside landscape, a display area of 530,000 square meters and 870,000 LED lights, the visuals are clearly visible from 500 meters away, boasting high exposure and powerful communication effects.
Located in the core business district of Qianjiang New Town by the Qiantang River, this project takes the riverside super high-rise buildings as a huge immersive light and shadow carrier. Integrating traditional Song-style culture and modern urban aesthetics through technological light and shadow art, it presents regular urban night performances. As a core project driving Hangzhou's night economy and a popular online-famous landmark, the light show effectively extends tourists' staying time from one day to two days and one night. It greatly boosts the consumption conversion rate of catering, accommodation, shopping and other businesses, making it an ideal platform for brands to achieve integrated brand building and sales promotion.
Thanks to the wide expanse of the Qiantang River, audiences are fully immersed in the light and shadow scenes while watching the show, realizing passive and in-depth brand exposure without causing resistance to advertisements. Different from the fleeting exposure of traditional outdoor screens, each session of the light show lasts up to 22 minutes, keeping the audience engaged and focused. Combined with the integrated sound, light and electricity effects as well as high-color-gamut dynamic images, it delivers an intense audio-visual impact, deeply strengthening brand recognition and achieving a remarkably higher communication conversion rate.
As a signature light and shadow IP representing the image of Hangzhou, the Qianjiang New Town Light Show enjoys steady visitor flows and remarkable cultural tourism popularity all year round. It attracts a large number of out-of-town tourists, local leisure visitors and business inspection groups. Serving as a core platform for urban image promotion, cultural tourism publicity and public welfare campaigns, it is also a high-end and exclusive carrier for night view naming rights, themed special performances and customized light and shadow content. Leveraging the triple passenger flow from high-end business, commerce and cultural tourism in the Qianjiang New Town CBD, it delivers outstanding value in brand exposure, scene creation and urban empowerment, standing as an influential night-time brand communication hub in the Yangtze River Delta region.
As a key showcase for Hangzhou to present its modern urban look to the outside world, the light show has been featured on CCTV and other national media outlets on numerous occasions, boasting a high-end positioning and strong authority in brand communication. New light and shadow venues along the core riverfront areas of the city are strictly restricted, making these resources irreplicable and extremely valuable. It enables sustained and long-term brand influence building, and can also drive surging urban popularity through special sessions on important dates, combining long-term value and short-term marketing momentum perfectly.
The prime viewing areas mainly include the Urban Balcony of Qianjiang New Town and the riverfront embankment of Qianjiang Century Park. From here, visitors can enjoy a full frontal view of the building light and shadow clusters and their reflections on the Qiantang River. With unobstructed views and an immersive experience, these spots are the top choices for tourist check-ins, commercial photography and event shooting.
The Qianjiang New Town Light Show integrates a world-class landmark giant screen, high-end high-net-worth audiences, phenomenal communication effects, official endorsement and cutting-edge technology. As a top-tier outdoor media platform in East China and even across the country, it is ideal for brand image upgrading, premium product launches and city-level marketing campaigns.
