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| Area：Hangzhou | Type：high-speed railway | Frequency：0 |
| Address：No. 1, Tiancheng Road, Shangcheng District | Format：Light box | Duration：0 |
| Location：East Station entry and exit concourse escalators | Min Qty：1 | Operating Time：0-24o'clock |
| Size：4.9m×5.83m | Min Period：month |
Located next to the stairs and escalators at Hangzhou East Station entrance, this is the main route for passengers entering the waiting hall. Passengers usually spend 20-30 seconds on the escalator, which is a natural window where their attention is transitioning. Viewing time and the completeness of information reception here are much higher than on side or scattered channels, with effective reading rates over 40% higher than regular station spots, and nearly 100% ad view rate—far exceeding the 5–8 seconds typical for static ads in the waiting hall.
The escalator area sees heavy and fast-moving foot traffic. The lightboxes are positioned high to naturally catch passengers’ attention as they go up and down, offering a unique frontal view and up-close display that provides an efficient and direct platform for ads. It matches passengers’ line of sight during transfers and blends seamlessly into the transfer scenario without interference, reaching high-value passengers with clear travel and consumption needs.
Passengers are mainly business elites, middle-class tourists, and families aged 20-60 from the Yangtze River Delta. Over 85% are highly educated, middle-to-high income, and decision-makers for significant purchases. The total annual passenger flow is around 150 million, with off-peak days averaging a stable 300,000 passengers, and holiday peak days reaching up to 550,000. Over 50% of the transfer-level flow comes from intercity travelers, providing continuous, dense, and stable foot traffic throughout the day. This makes it a key offline platform for brands to establish a strong presence in the Yangtze River Delta.
All passengers entering and exiting the station, as well as those transferring across transportation modes, must pass through the escalator area. There’s no way to go around it, so advertising reach is nearly 100%. It covers both inbound passengers and outbound arrivals, with both up and down escalator sides being reachable. The same traveler can see the brand twice during a round trip, significantly boosting information recall, unlike platforms or exit-only media that only reach one-way traffic.
Lightboxes are the benchmark for mandatory-reach commercial media in core transportation hubs in the Yangtze River Delta. They feature high-density placements, precise passenger interception, and high-value ad opportunities. They create one of the most conversion-potential ad environments in high-speed rail stations, drastically increasing effective audience reach, offering excellent cost-effectiveness per thousand exposures, and measurable campaign results. Clients are more likely to reinvest, and brand credibility is strong.
The escalator core wall media at Hangzhou East Station’s entry-exit transfer level is rare, positioned at a key point where passengers change routes. Leveraging the high-net-worth, cross-regional passenger flow in the Yangtze River Delta, it combines the advantages of lightweight single-point testing and large-scale regional promotion. It can deeply penetrate the local Zhejiang consumer market while also reaching the Jiangsu-Zhejiang-Shanghai-Anhui urban cluster. It’s a cost-effective hub advertising platform for brands to expand offline channels and build long-term brand image in the Yangtze River Delta.
