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| Area：Hangzhou | Type：Outdoors | Frequency：0 |
| Address：Zhonghe Elevated Road and Tiyuchang Road Intersection | Format：Light box | Duration：0 |
| Location：Hangzhou News Building, City | Min Qty：1 | Operating Time：18-21o'clock |
| Size：33.8m*10.5m=355m² | Min Period：year |
Located in the main building of Hangzhou Daily News Group at Hangzhou News Building, right next to the intersection of Zhonghe Elevated Road and Tiyuchang Road, this venue sits at the geometric center of the city between Huancheng South Road, Fengqi North Road and Zhonghe River. Occupying the core area of Hangzhou's "Urban Living Room", this nearly 100-meter-high large light box is the only high-altitude giant light box along Zhonghe Elevated Road. It forms a golden triangular viewing area with Wulin Square and West Lake Culture Square, boasting remarkable influence as a city landmark.
As the sole giant light box nearly 100 meters above Zhonghe Elevated Road, it features an unobstructed huge display area of 355 square meters, which can be clearly seen from 500 meters away. Serving as a natural showcase for Hangzhou's urban image, it offers a wide viewing angle and fully covers traffic flow in both directions as well as surrounding road networks with no buildings blocking the view. Its lights are on during the evening rush hour, capturing people's attention inevitably. The prime location endows it with exclusive long-term value and strong ability to resist market fluctuations. With fixed commuting routes, audiences are exposed to it no less than 15 times on average every week, leading to deep brand impression and efficient brand penetration.
Zhonghe Elevated Road is a major north-south commuting artery in Hangzhou, with a daily traffic volume of over 1.26 million vehicles. It reaches commuters throughout the morning and evening rush hours on fixed travel routes, delivering high-frequency and intensive public communication with solid brand recall. It stands as the top-tier outdoor media in Hangzhou in terms of exposure volume. Its audience mainly consists of white-collar workers, middle-class families and drivers aged 25 to 45 with strong purchasing power. This group features high income and strong decision-making ability, perfectly matching the promotion demands of high-value brands such as automobiles, high-end real estate and cultural tourism. Superior to audiences of ordinary outdoor media in quality, it achieves low cost per exposure and high conversion efficiency.
As a new landmark of the city's night scenery, it draws immense public attention and captures the eyes of numerous citizens and tourists, serving as a natural visual focal point. Functioning as a "super light box", its massive size can display stunning and striking visuals. When lit up in the evening and at night, the giant luminous structure blends beautifully with the urban nightscape, instantly grabbing people's attention and delivering a powerful visual impact.
Located in the News Building, a building symbolizing credibility and authority, this venue for brand display and city image promotion can subtly elevate brand grade and credibility. It is ideal for major festivals, city image presentations and promotions of top-tier brands. It can work in synergy with the super light box on the podium building and the 215-square-meter small S LED screen to build a three-dimensional communication matrix integrating high-altitude, ground and dynamic publicity, which further boosts investment returns and enhances asset competitiveness.
Boasting a rare high-altitude location in the city center, an ultra-large display area and prime broadcasting time slots, it stands out as a premium outdoor media for brands to build an upscale image and gain widespread exposure across the city, featuring outstanding commercial communication value. The super light box is a high-quality outdoor advertising asset with a prime location, steady traffic, high returns, strong appreciation potential and low risks. It can not only meet the city-level image exposure needs of high-end brands, but also generate long-term stable cash flow and asset appreciation gains for investors.
