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| Area：Hangzhou | Type：high-speed railway | Frequency：0 |
| Address：1 Tiancheng Road, Shangcheng District | Format：Light box | Duration：0 |
| Location：East Station Inbound and Outbound Transfer Level | Min Qty：1 | Operating Time：0-24o'clock |
| Size：11.88m×2.95m | Min Period：month |
Located on the first floor of Hangzhou East Railway Station, this transfer hall is where passengers enter and exit the station and switch between different modes of transport. It’s the only central hub for transfers between arriving and departing trains, the metro, ride-hailing services, and long-distance buses. Escalators on the north and south sides of the hall face the entire wall, making it a must-pass route for all passengers. It covers all the crowds from the east and west plazas and is part of the station’s core visual area, with much higher reach than scattered side-passage media.
This transfer level is the only passage for passengers leaving or entering the station. While on the escalator, their view is directly faced with lightboxes. Since the movement slows a bit and there’s enough waiting time, every passenger can fully see the advertising. On regular weekdays, over 300,000 people pass through here daily, and during holiday peaks, it can reach up to 550,000 in a single day. More than 50% of the traffic uses this level to transfer to the metro, creating a stable, high-density flow throughout the day. This makes it a key platform for brands aiming to reach the Jiangsu-Zhejiang-Shanghai-Anhui area.
Passengers tend to stay long in this highly attentive scenario. While on the seated escalators, they spend enough time, and in a low-distraction environment, they receive information deeply. The traffic is valuable, not wasted on ineffective exposure. The indoor, closed-loop media environment has high-definition, bright visuals that give an immersive experience, unlike the messy exposure of ordinary outdoor ads.
The light box is positioned directly in front of the escalators going up and down, so when passengers use the elevator, their line of sight naturally meets the display. With a slower walking pace and enough time to stop and watch, the ads are passively received, and the effective viewing time far exceeds that of scattered side-channel media. The wall-mounted installation is flush and without columns or signage blocking the view, keeping the hall clean and spacious. The ad visuals are complete and clear, not divided by clutter in the station, maintaining full visual integrity.
Thanks to its unique location and large-scale visuals, it becomes a key medium connecting brands with high-end passengers. It's a must-see spot for travelers after they arrive, serving as the first visual focus after customs, offering high reach, strong immersion, and emotional resonance. It creates a zero-distraction, unobstructed, attention-focused visual anchor, providing high brand exposure.
At Hangzhou East Station, this refined core wall media at the transfer hub intercepts key passenger flows at entrance and exit points. Leveraging the high-net-worth population moving across the Yangtze River Delta, it combines the advantages of concentrated individual placements and widespread matrix deployment for brand presence. It allows for deep engagement in Zhejiang's local consumer market while also reaching surrounding cities in Jiangsu, Anhui, and Jiangxi. This makes it a cost-effective hub advertising platform for brands looking to expand offline presence in the Yangtze River Delta, boost regional visibility, and build lasting brand image.
