- Photos
- Specs
- Advantages
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- Media Map
| Area：Hangzhou | Type：Outdoors | Frequency：120 |
| Address：No. 18, West Lake Cultural Square, Gongshu District | Format：led | Duration：15s |
| Location：Intime Department Store at West Lake Culture Square | Min Qty：1 | Operating Time：9-22o'clock |
| Size：6m×12m | Min Period：week |
Located in the core viewing area of the second‑floor main atrium, right next to the intersection of escalators and main walkways, it forms an efficient circulation loop of "visual focal point‑mandatory pedestrian flow‑advertising reach". The vertical large screen delivers strong visual impact, and dynamic video content stands out with high recognizability within the multi‑level atrium environment. Different from ordinary horizontal corridor screens, this giant vertical screen features natural check‑in appeal, easily drawing customers to stop, take photos and share content voluntarily, which drives a remarkable surge in exposure.
Mounted alongside the atrium sightseeing elevator, this 6m×12m vertical giant screen covers 72 square metres and spans the open‑air atrium from the basement level to the fifth floor. Crowds on corridors and escalators across all floors can view the screen directly from multiple angles, enabling omni‑directional exposure across all storeys. Unlike conventional corridor screens that only capture fleeting passers‑by, the atrium serves as the mall’s central pedestrian hub where shoppers converge for store visits, escalator transfers and rest. Audiences stay for longer periods, so ad impressions go far beyond momentary glimpses.
The indoor mall atrium is a must‑visit spot for customers to rest and take sightseeing elevators. It achieves high‑frequency, high‑density reach to massive shopping crowds for efficient brand exposure. The weekly foot traffic hits 250,000 visitors. Though not a high‑net‑worth zone, it boasts stable reach rates as the core of shopping circulation (≥60 impressions per day), making it suitable for fundamental exposure campaigns by FMCG, OTC and local‑lifestyle brands.
Advertisements are deeply embedded in shopping‑consumption scenarios. The vertical giant screen delivers striking longitudinal visual impact and comes with built‑in check‑in appeal. Customers encounter the advertisements repeatedly while taking escalators, waiting in the atrium and wandering around the mall. Such repeated exposure effectively boosts brand recall. Steady consumer foot traffic is maintained on workdays, while cultural‑tourism‑related visitor numbers surge on weekends and holidays, further expanding media exposure. It serves as a high‑quality indoor digital communication carrier for brands targeting downtown Hangzhou.
Leveraging its unparalleled geographical advantages, it taps not only the mall’s stable shopping crowds but also public urban visitors, cultural‑museum sightseers and city‑leisure crowds from West Lake Cultural Square, building a dual‑traffic base of commercial consumption plus cultural‑tourism sightseeing. Foot traffic remains stable on workdays and rises sharply on weekends and holidays. Its audience covers trendy young groups, urban white‑collar workers, middle‑class families and out‑of‑town tourists, featuring diverse customer demographics and a strong consumption atmosphere.
Far from being a mere advertising display medium, the LED forms a premium media matrix integrating commercial scenarios and consumer groups. Its core strengths lie in precise scenario positioning, efficient audience reach and unique commercial linkage value. It enables high‑frequency, immersive delivery of brand messages during customers’ fragmented time for shopping, resting and transit, thus amplifying communication effects.
