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- Media Map
| Area：Hangzhou | Type：Metro | Frequency：0 |
| Address：Line 1/5 | Format：Light box | Duration：0 |
| Location：Line 1/5 | Min Qty：5 | Operating Time：0-24o'clock |
| Size：3m×1.5m | Min Period：4week |
Five consecutive light boxes break the visual limitation of a single light box and form an extra-long "brand information corridor". In the relatively enclosed and dim subway environment, such large-area and continuous luminous images can instantly capture passengers' attention. People’s line of sight naturally shifts along the continuous visuals, creating a strong visual impact. The physical continuity enables audiences to receive advertising information repeatedly as they walk, effectively strengthening brand recall.
The installation height of the light boxes matches adults’ horizontal line of sight, allowing passengers travelling in both directions to fully view the visuals. The narrow passage creates an immersive visual wrapping effect. Serial placement can build a brand exhibition corridor running through the entire exit passage. Travellers pulling luggage move at a slow pace, with a walking duration of 40–60 seconds, offering an adequate and distraction-free window for ad viewing. The effective reach of passively exposed advertisements exceeds 93%.
Wall-mounted light boxes are situated in a relatively uncluttered advertising environment with little interference. In addition, passengers spend a comparatively long time in entry or exit passages, bringing sustained exposure and an extremely high reach rate for brands. The light boxes are positioned close to passengers, delivering clear, delicate visuals with excellent detail perception. Some locations feature prominent positioning, drawing travellers’ eyes to the advertisements naturally and effectively deepening information retention.
Serving as the sole visual focal point, it captures an average audience gaze duration of 9.2 seconds, 2.8 times that of ground advertisements. A single 12-sheet light box measures 3m × 1.5m. The "five-consecutive light box" configuration closely connects five light boxes physically to form a continuous display surface stretching 15 meters. This amplifies the advantages of frequent exposure and prolonged audience contact time for five-consecutive light boxes. Offline advertisements achieve over 30% higher average memorability compared with online advertisements.
Hangzhou Metro Line 1 functions as the city’s core trunk route, running through downtown business districts, transport hubs, residential areas, as well as Linping and Qiantang Districts, gathering massive commuter, business traveler and resident passenger flows. Line 5 is a vital east-west artery linking the West Science and Innovation Corridor, downtown residential zones and Binjiang industrial business areas, covering high-value audiences including tech practitioners, urban white-collar workers and young consumer groups. The Class A stations on both lines are regional passenger flow benchmarks featuring large passenger volumes, extensive population coverage and strong purchasing power among audiences. They accommodate steady daily passenger flows as well as holiday floating crowds. The communication reach covers downtown Hangzhou and key development zones in the east and west, enabling coordinated brand exposure across core urban areas.
Boasting core strengths including 100% passenger coverage, striking visual impact, access to high-net-worth audiences and authoritative brand endorsement, it serves as an efficient communication platform to boost brand awareness, influence and market competitiveness.
