- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Hangzhou | Type：Outdoors | Frequency：120 |
| Address：No. 3867 Binsheng Road, Binjiang District | Format：led | Duration：15s |
| Location：Binjiang Powerlong City | Min Qty：1 | Operating Time：10-22o'clock |
| Size：9.048m×5.378m | Min Period：week |
Direct access to the mall’s B1 level is available via Chengye Road Station of Metro Line 6. This area serves as the spatial visual center and passenger‑flow hub of the entire shopping mall. The atrium features a multi‑layer open‑void structure, drawing all passenger flows including mall visitors, inter‑floor shoppers, and participants in pop‑up events held in the atrium. The screen is visible from the first to third floors, making it the most‑noticed indoor digital advertising medium within the mall. It forms a composite commercial pattern of “underground commercial street + main shopping mall + peripheral block”.
Binjiang Baolong City is a benchmark TOD urban complex in Binjiang District. It hosts a full spectrum of brands covering trendy retail, specialty catering, parent‑child entertainment, cinemas and more. Surrounding it are numerous high‑tech industrial parks, Grade‑A office buildings and well‑established residential communities. Within its 3‑kilometre radius lie large groups of internet white‑collar workers, young people and middle‑class families. Young core consumers aged 19‑34 account for over 65% of its audience, featuring strong purchasing power with surging passenger flow and substantial daily visitor volume.
Occupying the visual focal point of the shopping mall’s open‑void atrium, the screen boasts regular dimensions and an uninterrupted complete display. Compared with small wall‑mounted screens, it delivers stronger visual impact and a more premium brand presentation. 15‑second advertisements are rotated around 120 times per day with stable and even frequency. It fully covers all passenger‑flow scenarios including daytime drop‑off and pick‑up rushes, commuting hours and evening leisure time, so as to consolidate brand memory over the long term.
The atrium on the first floor of the mall serves as its core visual and event hub with outstanding scene‑building capabilities. It is frequently used for hosting high‑profile brand pop‑ups, art exhibitions and cultural‑tourism promotion events. Boasting powerful scene‑creating potential, the atrium is the preferred venue for the mall to introduce popular IPs and build immersive experiences, turning it into a popular gathering landmark for fans.
The large screen plays in a loop during the mall’s business hours from 10:00 to 22:00. It acts as an excellent carrier for brands to conduct scenario‑driven marketing targeting high‑value consumers along the riverside. As a physical‑commercial traffic engine whose core strengths lie in high‑density audience reach, strong event‑driven operation and linked consumption conversion, its value is reflected in the practical three‑in‑one operation model of "livestreaming + promotion + social interaction". It is a rare core digital communication spot in the atrium within the Binjiang business district of Hangzhou.
Relying on the spacious multi‑layer high‑ceiling space of the atrium, it occupies the supreme visual vantage point of the entire venue. As the indoor core advertising spot with the broadest exposure and highest attention in the shopping mall, it can be deeply integrated with offline atrium scenarios to realize immersive screen‑and‑scene integrated communication. It can easily motivate customers to check‑in and share content, generating secondary online communication. It represents highly valuable core atrium digital media resources in the Binjiang High‑tech business district of Hangzhou.
