- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Chengdu | Type：airport | Frequency：0 |
| Address：Chengdu Tianfu International Airport | Format：Light box | Duration：0 |
| Location：Above the T2 four-story security inspection hall | Min Qty：1 | |
| Size：5.4m×18.025m=97.335㎡ | Min Period：month |
Located directly above the security checkpoint entrance on the fourth floor of Terminal 2, it is the first visual touchpoint that passengers encounter before entering the boarding area. The natural canopy-style visual focus forms directly overhead, visible as soon as passengers look up, with no obstructions, interference, or competing brands. Brand information is continuously reinforced for 15–25 seconds, creating an immersive visual experience. With long passenger dwell times and high viewing frequency, it achieves 100% reach and exposure without blind spots.
Above the security hall is the mandatory path for all domestic departing passengers completing check-in and entering the security area. While queuing for security, passengers naturally look up, making it the only compulsory visual touchpoint before entering the boarding area. It covers the sightlines of all domestic departing passengers in Terminal 2 without obstruction, with sufficient viewing time to ensure high-frequency, highly attentive compulsory exposure. Its communication efficiency is significantly higher than that of ordinary dispersed media.
Directly above the domestic departure security queue area on the fourth floor, it achieves 100% coverage of all domestic departing passengers with an average daily exposure of over 100,000 people. The audience is mainly business elites and middle-to-high income groups, with sufficient exposure time and strong visual impact. The space is open and unobstructed, and passengers naturally look straight ahead or upward while queuing, resulting in very high noticeability. With an average security queue dwell time of 5–15 minutes, the advertising has sufficient effective reading time and memorability.
Relying on the spacious layout of the hall ceiling and the complete display surface, combined with evenly distributed internal lighting, the visuals are clear, bright, and sophisticated. The static images, when observed for a long time without interference, create a cycle of visual repetition → cognitive fixation → emotional identification, forming a three-stage communication chain. This extends brand memory retention by 3–5 times compared to dynamic media, making it the preferred medium for efficient communication and effectively reinforcing brand visual memory.
Leveraging prime locations, high-value audiences, stable exposure, and the credibility of airports, lightboxes allow brand information to be presented independently and transmitted accurately, effectively avoiding information dilution, increasing audience reception and memory retention. They become the preferred media for brands to quickly penetrate the southwestern market, enhance a high-end image, and achieve effective communication, serving as a key bridge connecting brands with high-net-worth individuals in the western region.
The core scarce media at the security check area possesses high reach, high value, high conversion, and high premium investment attributes. Ads here have sufficient effective viewing time, high memorability, and maximum visual impact, showcasing the brand in a grand and imposing manner. With key choke points, massive high-net-worth traffic, exclusive visual exposure, endorsements of high-end scenarios, and radiation from southwestern hubs, it creates a strategic scarce resource to build a high-end brand image.
