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- Media Map
| Area：Chengdu | Type：airport | Frequency：0 |
| Address：Chengdu Shuangliu International Airport | Format：Light box | Duration：0 |
| Location：T2 Domestic Departure Check‑in Hall | Min Qty：4 | Operating Time：4-23o'clock |
| Size：10.3m×4.85m | Min Period：month |
Located in the only mandatory passage for domestic departing passengers to complete check‑in and baggage drop‑off with no alternative detours, this location achieves 100% coverage of all domestic departing passenger flow at Terminal 2. Unlike fleeting exposure in walk‑through corridors, passengers spend substantial dwell time locating counters and waiting in queues, creating a stable viewing window for advertisements. This effectively deepens brand recall with minimal exposure loss and reliable, predictable communication performance.
Suspended beneath the high‑ceiling dome of the hall with no column obstructions, the lightbox is visible from multiple viewpoints and is illuminated in sync with airport operating hours. Passengers can continuously view the advertisement throughout their entire journey in the hall, including locating counters, queuing for check‑in and checking baggage. Well‑known brands such as Mercedes‑Benz and Audi have previously placed advertisements here. As a highly representative brand‑building medium, it fits marketing scenarios including brand image upgrading, new‑product launches and in‑depth development of regional markets.
Adopting an overhead suspension layout under the hall dome, the medium consists of multiple large‑size backlit lightboxes with considerable total display area. Free of obstructions from columns, equipment or walls, it offers 360‑degree multi‑angle visibility. Positioned high above the hall, it stands out from cluttered ground‑level advertising clusters and can be clearly identified from long distances. It avoids visual interference from ordinary wall‑mounted and floor‑standing advertisements, delivering strong brand memorability.
The check‑in hall serves as the primary gathering area for all domestic departing passengers. All passengers on domestic flights must complete check‑in procedures here, leaving no way to bypass the media installations. Passengers spend sufficient time locating counters and queuing up. Unlike transient media along passageways, this location affords ample time for ad reading, effectively strengthening brand recall and greatly reducing ad exposure wastage.
Media resources here are extremely scarce. Light boxes represent exclusive core positions that help brands seize primary visual dominance at departure, avoid cut‑throat competition among fragmented media, and deliver differentiated communication. The lights operate steadily from 04:30 to 23:30 in line with terminal opening hours, backed by mature and standardized operation and maintenance. Single‑series standalone placements and dual‑series combined placements are available. Moreover, campaigns can be integrated with media in security‑check and boarding‑lounge zones to build a full‑journey communication link.
In the arrival scenario, passengers are in a travel‑decision‑making and consumption‑ready mindset. Advertisements can directly drive offline consumption and in‑store experiences, forming a closed‑loop of "exposure‑awareness‑conversion". Featuring an open space free of column and wall obstructions, eye‑level frontal viewing angles, and large‑format visuals with strong visual impact, advertisements deliver complete and clear messages. Each passenger receives 3‑5 effective impressions on average per day, bringing notable improvements in brand recall and depth of message absorption.
