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| Area：Chengdu | Type：airport | Frequency：0 |
| Address：Chengdu Shuangliu International Airport | Format：Light box | Duration：0 |
| Location：Directly facing the Mezzanine on the second floor of T2 | Min Qty：7 | |
| Size：3.12m×3.05m=9.516㎡ | Min Period：year |
Located directly facing the main arrival corridor for domestic flights, this area is a 100% compulsory visual coverage zone for all arriving passengers and people picking them up, with no possibility of detours. The surroundings are open and bright, with no columns, walls, or other obstructions, at eye level from the front. Passengers walking or pausing naturally experience a strong visual impact. With an annual throughput of over 70 million people, Terminal 2 accounts for more than 60%, with a daily passenger flow exceeding 100,000. Business travelers make up 62%, representing a concentrated group of high-spending, high-decision-making individuals.
Passengers typically stay for 5–10 minutes, allowing repeated ad exposure and high recall. Large-scale, long-duration ads directly facing passengers achieve 3–5 effective daily impressions per single traveler. Brand awareness and offline conversion efficiency are significantly higher than ordinary media. Near baggage claim and waiting areas, passengers naturally have longer dwell times. Repeated ad exposure effectively enhances brand memory and information reception, reinforcing brand presence and memory points.
The core advantage of lightboxes lies in their irreplicable key location layout, precisely situated on the second-floor mezzanine of Terminal 2 arrivals, directly facing the main outbound corridor for passengers, with no space for detours. All arriving passengers and pick-up crowds must pass through this spot, ensuring 100% compulsory visual reach. It covers all arriving passengers in Terminal 2, with dense and stable traffic effectively improving conversion efficiency, allowing brand image to quickly resonate.
The location faces passengers' movement direction directly, with no obstructions around, forming a "visible when looking up, coming straight at you" compulsory visual contact. Passengers' dwell and viewing time far exceed ordinary locations, with brand information 100% exposed to arriving passenger flows without dead spots.
At the arrival scene, travelers are in a travel decision/consumption preparation state. Advertisements can directly guide offline consumption and in-store experiences, forming a closed loop of 'exposure — awareness — conversion.' With open spaces without pillars or walls blocking the view, a straight-ahead perspective, and large-format visuals, the visual impact is maximized, and information is complete and clear. Each traveler is effectively reached 3–5 times per day on average, significantly enhancing brand recall and the depth of information reception.
The arrival mezzanine on the second floor features a front-facing lightbox located at the travelers' primary visual focus when arriving in Chengdu. It is a key communication touchpoint connecting the city and travelers and serves as a golden media resource for brands to precisely reach high-end audiences. With five core advantages—prime location, high-value audience, strong visual impact, stable exposure, and authoritative scene—it becomes the preferred platform for efficient brand communication.
As the final core visual touchpoint for travelers entering and exiting, the airport lightbox achieves a 'one-time exposure, deep memory' communication effect. The closed, undisturbed arrival mezzanine environment allows brand information to be delivered without competition and with high focus. Combined with large-format visuals and a front-facing position, it greatly enhances audience recall, helping the brand quickly penetrate the Southwest market and become a crucial bridge connecting the brand with high-value audiences in the western region.
As a key physical node where travelers finish their air journey and enter ground transportation, its spatial attributes determine the inevitability of traffic, ensuring the completeness and purity of brand information delivery and turning every flow of people into effective exposure.
