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- Media Map
| Area：Chengdu | Type：airport | Frequency：0 |
| Address：Chengdu Shuangliu International Airport | Format：Light box | Duration：0 |
| Location：T2 second floor arrival mezzanine | Min Qty：4 | Operating Time：0-24o'clock |
| Size：2.33m×6m=13.98㎡ | Min Period：year |
Located in the core corridor of the T2 domestic arrivals mezzanine, this is the only route for all arriving passengers to reach the baggage hall, exits, and pick-up areas. There is no diversion or detour, ensuring advertising exposure with no blind spots. After arrival, passengers collect their luggage and wait for companions, spending a long time in this area and walking slowly, so the effective reading time for advertisements is significantly better than ordinary corridor media, greatly enhancing brand recall and providing an extremely high exposure base.
The lightbox is positioned at the front/side of passengers’ walking path with a strong visual line and no pillars obstructing the view. Passengers walk, wait for companions, or queue for taxis and ride-hailing services, resulting in long effective dwell time and high reading rates. It becomes the only brand focal point in passengers’ line of sight, achieving exclusive exposure with zero competition. The corridor is open and all passengers must pass through this area with no diversion or detour. There are no other ad media mixed in this area, creating a strong impression and high memorability.
This lightbox is placed in a passage that all arrivals must pass through, achieving 100% forced exposure for tens of thousands of daily arriving passengers. Passengers naturally view the lightbox at eye level while walking, with a single dwell time of 3-8 seconds. Repeated high-frequency exposure ensures complete information reception, with a reach far exceeding ordinary media. The static, high-definition image is flicker-free and smooth, making it easier to form deep memory compared to dynamic screens, and brand exposure conversion rate is increased by over 30%.
Shuangliu Airport has an annual passenger exposure exceeding 18 million times, with a daily arrival traffic of over 150,000 passengers. Passenger dwell time is 40% higher than in the departure area, and passengers are in a relaxed state with focused attention, making their acceptance and memorability of brand information significantly higher than in other travel scenarios.
As the core prime points of the light box matrix, they have become key communication hubs for brands to reach nationwide due to their precise access to passenger flow, non-interfering communication environment, and stable scene value. Passengers in this area are usually in a state of short pause and relaxed waiting, which increases their receptivity to advertising information and makes brand content easier to form deep memories, achieving the dual value of "efficient exposure and precise conversion."
No matter from which angle travelers approach the exit, there is always a light box facing or side-facing their line of sight. Comprehensive coverage ensures the integrity of information transmission and eliminates visual blind spots. The light boxes are not only aimed at departing travelers but also at arriving passengers, using a 360-degree surround form and grand, steady visual impact. This not only covers high-net-worth arriving travelers but also reaches a large number of people picking up passengers, achieving two-way engagement.
With key placement along main traffic flows, stable large passenger volumes, high-quality passenger structure, high-end scene endorsement, and stable display effects, these light boxes have become high-quality media that combine high exposure, high reach, and high conversion potential. They are the preferred advertising medium for brands positioning in Southwest aviation hubs and enhancing brand influence, precisely covering this high-net-worth segment, making it an ideal platform for high-end brands to conduct targeted marketing.
The light boxes use large embedded wall designs with rich colors and clear details. Even in relatively dim corridor environments, they can generate strong visual appeal, ensuring that brand information is effectively exposed throughout the day.
