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| Area：Chengdu | Type：airport | Frequency：0 |
| Address：Chengdu Shuangliu International Airport | Format：Light box | Duration：0 |
| Location：T2 Three-Level Departure Concourse | Min Qty：4 | |
| Size：4m×6m×2面=48㎡ | Min Period：year |
The lightbox is suspended in the core area of the third-floor departure corridor, which is the mandatory route for all departing passengers heading to security checks and boarding, with no detours or diversions, ensuring the full passenger flow is reached. The departure corridor is the only passage for passengers to reach each boarding gate after completing the security check. Placing the lightbox here can forcibly cover 100% of waiting passengers without diversion or omission.
Located on the main route after security with no diversion or obstruction, it forcibly reaches all domestic departing passengers. All departing passengers inevitably pass by the advertisement with no blind spots. The lightbox is hung above the corridor, featuring a large screen size, even brightness, double-sided visibility, and clear recognition from a long distance. Passengers see the ad when they look up, occupying the core visual field and creating a prominent memory point, which enhances brand recall, making it suitable for in-depth brand image and product communication.
Leveraging Shuangliu Airport’s large and stable passenger throughput, the daily passenger flow is dense, allowing long-term continuous advertising exposure, covering domestic and even international passenger traffic, ensuring 100% forced reach to all T2 domestic departing passengers. Passengers stay in the corridor area for an average of 5–10 minutes, with focused visual attention, making ad information reception significantly higher than in other areas of the airport, forming deep memory penetration.
With full coverage of domestic departing passengers, the daily reach of high-net-worth individuals exceeds 80,000 people. Passengers arrive 1.5–2 hours in advance, and the corridor’s to-and-fro movement allows repeated ad exposure, effectively reinforcing brand memory. The advertisement has minimal interference and achieves higher communication efficiency.
This location is a high-cost-performance, high-conversion, and high-premium outdoor media spot along the core traffic routes of an aviation hub. It possesses four core investment values: stable traffic, high-quality audience, mandatory exposure, and scenario endorsement. It is suitable for both long-term brand positioning and short-term bursts. Passengers walking and waiting for flights have an average of 3–8 effective exposures per person, with memory depth far exceeding ordinary advertising, reaching nearly 100%.
The airport corridor environment is clean and orderly, with a relatively simple advertising environment and no other clutter to interfere. Lightbox ads allow passengers to focus more on receiving advertising content, resulting in higher effective reach and better memory retention. This creates a 'one placement, multiple touches' communication effect with a more cost-effective unit exposure, making it a high-quality media resource for establishing a presence in aviation communication, achieving efficient exposure, and driving commercial conversion.
It is the only core route that domestic departing passengers take after security to reach various boarding gates, with no diversion nodes. The lightbox media suspended above the corridor, leveraging its unique scene advantages, becomes a core carrier for brand communication. Its strengths are concentrated across four dimensions: traffic, visuals, scenario, and audience, combining exposure efficiency with conversion potential. It precisely reaches target groups so that advertising information can directly reach consumer-potential audiences, enhancing brand conversion efficiency and maximizing the value of each exposure.
This location is a core aviation media investment target with stable traffic, a high-quality audience, unique scenarios, strong media, scarce resources, and stable returns. It combines three values: efficient monetization, mid-term brand premium growth, and long-term asset value preservation and appreciation. Its placement cost-performance far exceeds that of conventional media.
