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| Area：Chengdu | Type：airport | Frequency：0 |
| Address：Chengdu Tianfu International Airport | Format：Light box | Duration：0 |
| Location：T2 arrives at the second‑floor mixed‑flow area | Min Qty：2 | Operating Time：6-23o'clock |
| Size：5.63 x 3.25 m 、7.817 x 2.02 m | Min Period：month |
Located in the mixed‑flow area on the second floor of Domestic Departures & Arrivals at Terminal 2 of Chengdu Tianfu International Airport, this location provides two‑way coverage for all departing and arriving passengers. It serves as a shared, mandatory passage for inbound and outbound crowds. Adopting floor‑standing light boxes, it engages passengers at a close‑range proximity. Free from surrounding visual obstructions, it delivers complete and clear display of visuals. Positioned close to passenger flow lines, the light boxes allow passengers to view advertisement visuals up close with minimal attention distraction, enabling more efficient reception of brand messages.
As an unavoidable thoroughfare for passengers with no alternative bypass routes, the mixed‑flow area delivers 100% forced exposure. Featuring oversized dimensions and side‑by‑side layout, it ensures clear recognition even from long distances with striking visual impact. Two consecutively arranged light boxes form an aerial visual corridor, enabling repeated exposure and deep‑seated implantation of brand information. Multiple‑frame sequential creative displays are supported to boost communication appeal and memorability. Full‑aisle coverage achieves a communication effect of "a new view at every step alongside passengers throughout their journey".
Leveraging Tianfu Airport’s annual passenger throughput of 54.906 million, the reachable audience mainly consists of business travelers and high‑end tourists. They represent typical high‑education, high‑spending and high‑taste "three‑high" aviation audiences whose purchasing power far exceeds that of ordinary urban outdoor audiences. It reaches both passengers newly arriving in Chengdu and those preparing for departure, realizing dual‑channel brand exposure across the full "arrival + departure" journey.
In the mixed‑flow area, passengers move at a low walking speed and stay for an extended period. They can naturally absorb advertising information without deliberate attention, resulting in far higher brand recall compared with media in regular fast‑moving passageways. It covers both domestic arrival and domestic departure passengers, achieving 100% reach of all people passing through the mixed‑flow zone. Light boxes serve as the most prominent core media in this area, greatly improving information‑delivery efficiency.
Positioned on open terminal walls free of obstructions from pillars and equipment, the large‑size light boxes create visual focal points within the narrow passage, delivering good visibility at both near and far distances. The backlit light boxes maintain stable brightness around the clock, unaffected by natural light, and display clear visuals during early‑morning and late‑night flight hours. Static light‑box materials feature simple delivery and easy version replacement, making them suitable for fixed‑image brand output, holiday‑themed visuals, and urban cultural‑tourism promotion.
The departure‑arrival mixed‑flow zone in Terminal 2 represents a core area with the most concentrated passenger flow and the most stable dwell time. Leveraging this prime location, the aerial combined light‑box package stands as a benchmark for high‑impact airport light‑box media. Its core advantages span four dimensions: passenger flow, scenario, presentation and value, precisely aligning with brand communication requirements and building differentiated communication competitiveness distinct from standard airport light‑box resources.
