Media Resources

The LED is located in the main transfer passage of Lines 1, 9, and 11. It is a digital media node key developed by Shanghai Shentong Metro Group, cleverly fitting the curved underground space to create an immersive visual flow, effectively guiding passenger traffic while enhancing the efficiency of advertising message reception.

LED media, with its unique location, technological configuration, and content operation strategies, has formed multi-dimensional communication advantages. It has become an important platform for brands to achieve high-impact exposure in Shanghai's core business districts, significantly increasing audience dwell time and brand recall, far surpassing the instantaneous exposure of single-screen advertisements.

Located in the bustling Hongqiao commercial center of Shanghai, near the Shanghai Financial Sub-center, there are mid-to-high-end comprehensive shopping, entertainment, and commercial areas such as Paris Spring and Parkson Youke City Plaza, as well as the upscale Gubei residential area. It is a fashionable landmark in the Hongqiao area with a very advantageous location, high pedestrian and vehicle traffic, long sight lines, effectively enhancing the visibility of advertisements and the time they are noticed.

The core area of the square features a visually striking LED screen, which not only serves as an important part of the architectural space but also plays a key role in urban public communication. With its prime location and high-spec hardware configuration, the LED screen has become a rare outdoor digital media resource in the southwest region of Shanghai.

Located at the core transfer hub where Line 2 and Line 14 intersect, it is currently one of the longest and most artistically expressive fully LED underground screens in China, redefining the visual experience of urban rail transit spaces with ultra-high definition, high consistency, and low-brightness, high-gray display effects.

The LED media in the large triangular area of People's Square Subway refers to a series of high-quality LED advertisements arranged around the core transfer hub of People's Square Station, located in the high-density pedestrian corridor formed by the intersection of Line 1, Line 2, and Line 8.

Two LED screens and one lightbox—its central transfer passage, especially the underground walkway connecting Lines 1, 2, and 8, has been upgraded into an immersive brand display space integrating high-definition LED screens, super lightboxes, mirrored decorations, and directional sound systems. It is known in the industry as the Mega Digital Corridor or non-standard super media zone.

This screen is located in the core commercial area at the intersection of Nanjing West Road and Middle Tibet Road, adjacent to the century-old landmark International Hotel, Raffles City, and the Shanghai History Museum, with a daily footfall of over 800,000 people, providing brands with an unparalleled high-potential exposure platform.