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| Area：Shanghai | Type：Metro | Frequency：120 |
| Address：Xujiahui Station, Shanghai Metro | Format：led | Duration：15s |
| Location：Xujiahui Station Transfer Passage | Min Qty：4 | |
| Size：84 ㎡ | Min Period：4weeks |
Xujiahui Station is a major interchange hub for Lines 1, 9, and 11, consistently ranking in the top ten for daily passenger flow in the Shanghai Metro, with transfer traffic exceeding 500,000 people daily. The transfer corridors at Xujiahui Station are among the busiest indoor routes in the Shanghai Metro network, with even higher peaks during holidays. The transfer corridors are the only mandatory route for passengers moving from Line 1 to Lines 9 and 11, naturally creating a scenario where passengers are highly exposed to visual content, resulting in nearly 100% advertising visibility.
Located along the mandatory transfer corridors for Lines 1, 9, and 11, it leverages LED immersive experiences, high-definition display technology, and the coverage of millions of daily passengers as core advantages, making it a benchmark S-level advertising resource in Shanghai Metro’s media matrix. Passengers spend extended time in these areas, achieving over 90% effective advertising reach, and dynamic visuals follow passengers’ movements, significantly enhancing ad recall.
As a highly strategic indoor digital media asset within the Shanghai Metro network, it offers an unmatched communication advantage due to its rarity, mandatory visibility, advanced technology, and high-quality audience. Leveraging Xujiahui’s triple attributes of high-end commerce, culture, and transportation hub, this media precisely targets diverse, high-value groups including white-collar workers, business professionals, students, and tourists, becoming a key digital window for brands to penetrate Shanghai’s urban core.
LED not only represents a technologically upgraded media benchmark, but also integrates high traffic density, mandatory exposure, visual innovation, and social responsibility into a premium communication platform. The consumer base in Xujiahui’s commercial district overlaps significantly, creating a closed-loop marketing ecosystem between the metro and the commercial area, enhancing the efficiency of brand-wide exposure.
With its unmatched location advantages, innovative immersive technology, and precise targeting of mid-to-high-end audiences, it has become a scarce resource in Shanghai Metro advertising media. It possesses core values of high reach, strong memorability, and long communication cycles, making it suitable for long-term campaigns by mid-to-high-end brands seeking brand upgrading and sales growth, and is one of the key media choices for entering the Shanghai market.
LED media integrates five major advantages—location, passenger flow, technology, audience, and creativity—making it the first choice for brands to efficiently promote themselves in Shanghai's core business districts. It not only achieves ultra-high exposure but also enhances brand awareness, reputation, and sales conversion through immersive experiences and precise targeting, maximizing the return on investment for brand marketing activities.
LEDs in transfer corridors of core business districts have always been strategic strongholds for brand competition. The LED in the Xujiahui station transfer corridor, with its irreplaceable spatial advantage, precise coverage of high-net-worth groups, and scenario-based communication effectiveness, has long surpassed the properties of ordinary advertising carriers, becoming a high-quality investment target that offers both stable returns and value-added potential.
As the only LED that covers a three-line transfer, it achieves 100% undifferentiated coverage of all transfer passenger traffic, completely avoiding the audience loss problem of traditional media. It not only strengthens brand recall, making advertising content an artistic component of the underground space, but also realizes a harmonious coexistence between commercial communication and public aesthetics.
