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| Area：Shanghai | Type：Metro | Frequency：120 |
| Address：People's Square Subway | Format：Naked eye 3D | Duration：15s |
| Location：Exit 10 of the Subway, International Hotel Exit | Min Qty：1 | |
| Size：（5.14+4.82）*2.42（h）m | Min Period：4weeks |
As a representative of Shanghai's urban digital showcase, this glasses-free 3D screen not only serves commercial advertising but is also frequently used for city cultural and tourism promotion, major festive events, and cultural IP displays. It combines commercial value, public attributes, and artistic expressiveness. The glasses-free 3D screen at the corner of the Passageway at Exit 10 of People's Square Subway Station is more than just an advertising screen; it is an urban-level digital media platform integrating technology, art, and traffic potential.
This location is at the intersection of three major city axes: Nanjing West Road, Middle Tibet Road, and People's Square. It is adjacent to the International Hotel, Raffles City, Shanghai History Museum, and the transfer hub for Metro Lines 1, 2, and 8. With a daily foot traffic exceeding 800,000 people, it is one of the busiest nodes in the entire Shanghai metro network, where visitors have a strong willingness to stop. Nearly all passengers heading to the high-end business district of Nanjing West Road pass through here, forming a natural traffic funnel.
People's Square Subway Station is an important transportation hub in Shanghai, with a daily passenger flow of over a million. The surrounding commercial facilities are densely concentrated, providing high exposure and precise access to high-end consumer groups for advertising. Leveraging its prime location traffic, cutting-edge technology display, and multi-content adaptability, this screen has become an effective medium for brand marketing and city promotion.
As a benchmark for immersive media at the intersection of Shanghai's core transport hub and commercial landmarks, it boasts three core advantages: glasses-free 3D stereoscopic effects, L-shaped mandatory exposure, and coverage of millions of visitors. It has become a strategic communication platform for brands to create visual impact and strengthen brand memory in the center of Shanghai.
The core value lies in perfectly integrating three key elements: prime location, immersive technology, and a flow of millions of visitors. By using large-screen technology to create a stunning visual experience and reaching a daily audience of 400,000 with high spending power, this naked-eye 3D screen is more than just an advertising platform for brands that seek visual impact, brand recall, and efficient conversion—it is an immersive marketing feast that brings the brand out of the screen, making it the preferred naked-eye 3D media in Shanghai's city center market.
As the only large naked-eye 3D media on Passage 10, passengers cannot avoid it while passing by, with an effective ad reach rate of over 95%. Located next to Huanghe Road Food Street and the International Hotel, the advertising information can directly translate into in-store consumer activity, with a conversion rate 40% higher than ordinary subway ads.
By perfectly integrating four key elements—prime location, immersive technology, millions of visitors, and forced exposure—this naked-eye 3D screen is more than just an advertising platform for brands seeking visual impact, brand recall, and efficient conversion. It is an immersive marketing feast that brings the brand out of the screen, making it the preferred media for deeply engaging with Shanghai's city center market.
With the five core investment factors of prime location, immersive technology, millions of visitors, forced exposure, and efficient conversion, it has become a highly valuable media resource in Shanghai’s city center. For brands pursuing high exposure, strong recall, and high conversion, this large screen is not just an advertising campaign but an immersive marketing feast that brings the brand out of the screen, making it the preferred naked-eye 3D media investment platform in Shanghai’s urban core.
