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| Area：Shanghai | Type：Metro | Frequency：0 |
| Address：Shanghai People's Square Station | Format：Light box | Duration：0 |
| Location：People's Square Station Transfer Passage | Min Qty：1 | Operating Time：0-24o'clock |
| Size：47.4 ㎡ | Min Period：4week |
The LED lightbox combination in the transfer passage of People's Square Station is not only an advertising medium but also a high-quality immersive media space that integrates technology, art, and urban dynamic life. It provides brands with a strategic-level communication platform that combines scale, reach, and emotional resonance. This area has hosted numerous innovative events, such as international brands' spring-themed pop-ups and urban cultural public exhibitions, serving both commercial communication and urban aesthetic functions, and has become a model of the 'Less Is More' media aesthetics concept in the Shanghai Metro.
People's Square Station is located at the heart of Shanghai city, adjacent to cultural landmarks such as Nanjing Road Pedestrian Street, the Shanghai Museum, and the Grand Theatre. It is the first impression area for domestic and international visitors perceiving Shanghai. The station not only enables commercial communication but also leverages the public image of Shanghai as the city's reception hall, providing brands with implicit endorsements of internationalization, innovation, and cultural sophistication.
The lightboxes are located in the sunken plaza brand passage area of the station, with an average daily passenger flow of up to 800,000, reaching 1.5 million on holidays. The lightboxes are not only a platform for metro information display but also an important carrier for urban cultural communication. The LED lightboxes can play short videos, animations, and other content, delivering information while enriching the passengers' travel experience. Through technological innovation and spatial design, they not only enhance the station’s information service capabilities but also become an integral part of the urban public space, showcasing Shanghai’s modern cityscape as an international metropolis.
As an important window for Shanghai to present itself externally, the station not only serves local residents but also reaches domestic and international visitors, enhancing a brand’s national and even global influence.
Located at the golden intersection of Shanghai's central CBD and a transfer hub for three subway lines, it is one of the busiest transfer passages in the Shanghai metro network, with a daily passenger transfer volume of 600,000 and peak holiday flows reaching up to 700,000. This media uses a combination of dynamic LED and static lightbox matrices to create an immersive brand communication space, achieving mandatory exposure, high visibility, and precise coverage, making it a strategic media choice for brands to capture traffic in Shanghai's core business districts.
With its prime location, massive passenger flow, and immersive experience, it has become the traffic king in Shanghai metro advertising. It is not only an advertising channel but also a strategic communication tool for brands to connect with Shanghai's core consumer groups. It is especially suitable for well-known domestic and international brands that need to quickly enhance brand awareness and capture core business district traffic, making it an efficient media choice for deeply engaging in the Shanghai market.
With four major advantages—golden transfer location on three lines, mandatory visual reach, high-traffic and high-quality audiences, and scenario-based precise marketing—this media becomes a rich source of traffic for brands to break through and enhance long-term influence. It is particularly suitable for mid-to-high-end brands that need to quickly increase visibility and strengthen brand image. The advertising attention rate is 37% higher than that of ordinary outdoor media, creating a dedicated attention window.
This media is not an ordinary advertising spot but a city core medium that combines cash flow benefits, inflation resistance, and brand synergy. Against the backdrop of high digital advertising costs and diminishing effectiveness, such offline golden entrances are becoming an important channel for brands to redirect their budgets, and its long-term investment value will continue to stand out.
