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| Area：Shanghai | Type：Metro | Frequency：120 |
| Address：Lujiazui Station, Shanghai Metro | Format：led | Duration：15s |
| Location：Lujiazui Station Transfer Passage | Min Qty：1 | |
| Size：35.2 ㎡ | Min Period：4weeks |
As the underground gateway to the Lujiazui Financial and Trade Zone, this transfer passage sees an average daily flow of over 150,000 passengers, reaching 250,000–300,000 during holiday peaks. With an annual passenger volume of nearly 60 million and an average dwell time of 2–3 minutes during transfers, passengers’ attention naturally focuses on the walls on both sides of the passage, forming a naturally immersive visual corridor. The giant screen along the corridor not only carries commercial advertisements but also regularly displays digital art creations by Shanghai Metro in collaboration with artists.
As one of China’s most influential underground digital media platforms, it leverages its prime location, high traffic, immersive visual experience, and financial landmark status to create an irreplaceable media advantage. It has become a strategic communication platform for high-end brands aiming to reach core city audiences. Adjacent to world-class landmarks such as the Oriental Pearl Tower, Shanghai Tower, and IFC, it serves as both the physical and symbolic hub of Shanghai’s International Financial Center.
The large screen is not just an advertising medium but a brand sanctuary that China’s financial elites pass by daily. With its geographic certainty, precise audience targeting, visual impact, and cultural significance, it provides brands with a rare opportunity for efficient exposure, deep engagement, and image enhancement at a top city node. In the underground heartbeat of Lujiazui, brands resonate in sync with the times.
The media platform is not only an advertising medium but also a public space installation that integrates technology and art, showcasing Shanghai’s modern urban style and innovative spirit. This LED giant screen is the only ultra-large digital media screen at Lujiazui Station, allowing single brands to achieve full-screen exclusivity and avoid competitor interference.
The large screen is not only a functional facility of a transportation hub, but also a representative work of urban public art and a super media for commercial communication. With its unique status as the longest subway LED screen, it provides a stunning visual experience for high-end traffic, becoming a visual link connecting the aboveground and underground spaces of Lujiazui Financial District, and opening an unprecedented immersive communication channel for brand marketing.
The advantage of the LED in the Lujiazui transfer passage lies in the uniqueness of its financial scene. LEDs in commercial areas like Chunxi Road mainly cater to tourist traffic, whereas the audience here focuses on financial elites, making communication more precise. Traditional subway lightboxes are limited by static displays, while dynamic immersive experiences are more memorable. Outdoor ground-level large screens are greatly affected by the environment, but the enclosed underground space maximizes the efficiency of LED communication.
As an underground visual symbol of the Lujiazui Financial District, the LED naturally carries the attributes of a high-end landmark. Placing a brand here is equivalent to receiving the endorsement of a financial center, effectively enhancing brand prestige. By pushing test drive appointment information through the electronic screen, weekly store inquiry volumes increased by 35%. This scenario loop of underground exposure and aboveground conversion makes the commercial value of LEDs no longer limited to brand display but also a tangible engine for business growth.
The display screens in the Lujiazui Station transfer passage are not only a perfect combination of technology and art but also provide brands with a 3-minute immersive interaction in a confined environment. On the underground arteries of a global financial center, they create deep connections between brands and high-net-worth individuals, achieving dual value in both commercial communication and brand elevation.
