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| Area：Shanghai | Type：Outdoors | Frequency：120 |
| Address：900 Tianshan Road, Changning District | Format：led | Duration：15s |
| Location：Hongqiao Huijin Department Store | Min Qty：1 | |
| Size：21.34m*8.73m | Min Period：week |
This LED screen is located on the exterior façade of Huijin Department Store on Tianshan Road in Hongqiao, situated in the core commercial area of Hongqiao. It is adjacent to major commercial complexes such as Changfang International Plaza, Hongqiao Tiandu, and Parkson. With a large daily flow of people and vehicles, the screen reaches an average daily audience of 980,000 pedestrians and 900,000 vehicles.
Occupying a prime transportation node in the Hongqiao commercial district, the LED screen establishes a comprehensive traffic network. It is directly connected to Loushanguan Road Station on Metro Line 12, accommodating a massive daily commuter flow, and is located near two main urban roads, Tianshan Road and Loushanguan Road, creating a long-distance, unobstructed, high-visibility exposure scenario.
With its superior geographical location, advanced hardware configuration, and precise audience targeting capability, it has become a highly valuable outdoor digital media resource in the commercial district. The Hongqiao commercial area gathers a large number of middle- to high-income white-collar workers, business professionals, and families, who have strong spending intentions and decision-making power. Exposure on the LED screen in this context not only boosts brand awareness but can also effectively drive offline store conversions.
Through the digital broadcast control system, ad content can be changed remotely and in real time, making it convenient for brands to integrate with holiday marketing and enhance the timeliness and engagement of communications. It is not just an advertising medium but an intelligent communication node that integrates urban aesthetics, digital technology, and commercial insight, providing brands with a marketing platform that combines breadth, depth, and warmth.
As the core anchor point of regional commercial vision, with the irreproducible location anchor, deep binding with high-end commercial ecology, and the experience upgrade brought by technology iteration, it has become a very scarce investment target in the regional outdoor advertising market. The trend of business district expansion is deeply integrated, forming a complete closed loop of traffic, conversion, and value-added
Relying on the dividends of the expansion and upgrading of the Hongqiao business district and the opportunities of night economic development, the LED screen of Hongqiao Huijin Department Store is continuing to release investment value, accurately covering the peak consumption of the whole time, which can not only provide brand image display for FMCG, automobiles, high-end retail and other brands, but also achieve precise drainage for local life services, catering and entertainment formats, from traffic acquisition to consumption conversion, and then to brand value appreciation to help the brand achieve efficient communication and value enhancement in the core business district of western Shanghai
Relying on the core location of the business district, the foundation of high-net-worth customer bases, in-depth business collaboration and leading technology configuration, it has built a full-link communication system of precise reach, efficient transformation and value upgrade, and has become the core media carrier for brands to achieve efficient communication and value enhancement in western Shanghai
Through the reach of high-net-worth customers and the endorsement of high-end scenes to enhance brand value, LED screens can provide strong media support, become the preferred carrier for brands to deeply cultivate the western Shanghai market, provide sufficient creative communication space for brands, and further enhance advertising attractiveness and memory points
