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- Media Map
| Area：Shanghai | Type：Metro | Frequency：120 |
| Address：People's Square | Format：led | Duration：15s |
| Location：People's Square Triangle Area | Min Qty：3 | |
| Size：120㎡ | Min Period：4weeks |
This area, known in the industry as the People's Square Grand Triangle, is characterized by dense entrances and exits, crisscrossing corridors, and strong commercial connectivity. It is one of the largest outdoor digital media clusters in both Shanghai and the national subway system in terms of foot traffic and commercial value. The Grand Triangle LED media is strategically positioned at key traffic nodes such as exits 7, 10, and 11, as well as the main concourse corridors, covering passengers’ entire journey from entering the station and transferring to exiting.
The People's Square Grand Triangle LED, with its prime location, enormous traffic flow, advanced technology, and high-quality audiences, creates an all-weather, all-scenario, and all-dimensional platform for brand presence. It is more than just a screen; it is a golden gateway to the minds of millions of urban dwellers. Its audience includes commuting white-collar workers, business professionals, local residents, and international tourists, all with substantial purchasing power, decision-making capability, and sharing potential.
As a top-tier resource in the national subway advertising system, it leverages its unique locational value, traffic density, and scene characteristics to build an efficient, precise, and high-quality brand communication hub. It covers key movement lines such as station entry and exit, transfers, and waiting areas, forming a natural path for commuters and ensuring mandatory, high-frequency, and complete exposure of advertising content.
The media platform is an innovative advertising display located on the platform track area of Shanghai Metro Line 1, offering multiple unique advantages that provide a highly valuable communication channel for brand advertising. It can display brand video content, running continuously throughout the day, with dynamic visuals that attract the attention of platform passengers and enhance advertising effectiveness.
Located at the central triangular area of the three-line transfer zone at People’s Square Station, it is a golden transfer hub connecting three core lines: Line 1, Line 2, and Line 8. This area is the busiest transfer passage in People’s Square Station, where passengers’ average dwell time reaches 15–20 seconds, creating an ideal scene for compulsory visual exposure.
As the flagship indoor LED media of Shanghai Metro, this media, with its unique core location, stunning visual effects, and precise audience coverage, has become an ideal choice for brands seeking to capture traffic in Shanghai's core commercial districts and enhance brand image. Its pillar design ensures full-angle coverage, allowing passengers to clearly see the advertisement from any direction.
Located in the core transfer area, it efficiently reaches Shanghai’s most central consumer groups, with ad conversion rates 40% higher than ordinary metro media. The combination of large pillars and high-definition visuals creates a strong visual impact, increasing attractiveness by 300% compared to traditional print ads. Daily three-line transfer passenger flow reaches 200,000 people, accounting for over 57% of total traffic.
With five core advantages—prime hub location, immersive technology experience, precise audience targeting, efficient creative communication, and professional operational support—it has become a flagship resource in the Shanghai Metro media network. This media not only achieves efficient interception of core passenger flow in Shanghai but also, through a 360-degree ultra-high-definition visual experience, creates both compulsory viewing and voluntary sharing effects for brands. It is the ideal choice for brands to increase market penetration in Shanghai and cultivate a high-end brand image.
