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| Area：Shanghai | Type：Outdoors | Frequency：60 |
| Address：166 Tibet North Road | Format：led | Duration：15s |
| Location：Shanghai Jing'an Joy City | Min Qty：2 | |
| Size：17280mm*10080mm | Min Period：week |
The dual screens are located at No. 166 North Tibet Road, Jing’an District, Shanghai, in the core area of Jing’an Suhewan, connected to the Nanjing East Road business district and adjacent to the Suzhou River. They are a key outdoor media asset in Shanghai’s northern commercial landmark area, close to Qufu Road Station on Metro Lines 8 and 12, with a daily footfall of over 100,000 people, which can exceed 150,000 during holidays. The surrounding area gathers office workers, young consumers, and tourists, forming a diverse and high-spending audience base, ensuring efficient delivery of advertising messages.
Jing’an Joy City, a national five-star shopping center, is a core landmark for Shanghai’s ACG (anime, comics, and games) culture and a launch spot for IPs, attracting a large number of young, high-spending groups. Its daily foot and vehicle traffic exceeds 400,000, covering business professionals, fashion enthusiasts, Gen Z consumers, expatriates, and domestic and international tourists. Located at a prime intersection, the screens are clearly visible from all four directions of traffic and pedestrian flow, offering full exposure without blind spots, making it ideal for brand launches, topic-driven marketing, and online-offline integrated events.
The Joy City dual LED screens are not just an advertising platform but a bridge for brands to communicate with young consumers. They are suitable for brands seeking high exposure, strong interaction, and deep conversion for long-term placement and creative marketing, creating a full-chain marketing experience combining outdoor exposure, in-mall engagement, and social media dissemination. After exposure, 30% of the audience will enter the mall for consumption, and 50% will share on social media, generating secondary reach.
This location is the only dual LED screen media in Shanghai’s northern business district. In the context of increasingly saturated outdoor media resources in the core business area, the geographic exclusivity provides rental premium and occupancy assurance, forming the foundation of its investment value.
With its superior location, stunning visual effects, and precise audience targeting, LED has become the preferred media for brands to place outdoor advertisements in Shanghai’s core business districts. It effectively enhances brand awareness and market influence. The four key advantages—prime location, impressive visuals, precise audience, and landmark linkage—make it a benchmark medium for outdoor advertising in Shanghai’s northern commercial areas, providing brands with high-value exposure and creative marketing solutions.
As an irreplaceable core commercial asset, leveraging scarce locations, advanced technology, precise audiences, and quality brand empowerment, it offers investors a high-return, low-risk investment option. Combined with a daily traffic flow of 400,000 people and vehicles and a 70% Gen Z audience, it maximizes advertising effectiveness and investment returns. For advertisers seeking brand growth and sales conversion, it can significantly enhance brand awareness, reputation, and market influence, making it the preferred media for outdoor advertising in Shanghai’s core business districts.
With its unique location advantages, technologically advanced hardware, and precisely matched audience base, LED has become a high-quality investment target for brand outdoor advertising. Its investment value does not solely come from traffic accumulation, but from leveraging LED as a core medium to achieve a complete loop of scene value—technology empowerment—business conversion. This unique value logic also gives it a differentiated competitive advantage among similar media.
The investment value of LED is based on traffic premiums derived from scarce locations, communication effectiveness driven by technological innovation, and commercial conversion anchored by a precise audience. It is a strategic layout for seizing premium resources in core business districts, establishing recognition among young users, and achieving continuous brand value growth.
