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| Area：Beijing | Type：Outdoors | Frequency：180 |
| Address：atrium | Format：led | Duration：15s |
| Location：atrium | Min Qty：1 | Operating Time：0-24o'clock |
| Size：15（宽）×3（高） | Min Period：week |
The LED screen in the atrium has become the visual focus of the shopping mall, with high definition and all-weather playback capabilities covering 700,000 passengers per week, real-time transmission of brand activities, festival themes and merchant information, and the screen content design focuses on narrative logic
Beijing ENN Rainbow is the only main department store in ENN Shopping Center, and ENN Rainbow will use the format combination of "fashion department store, exquisite supermarket and boutique home furnishing", with the goal positioning of the property ENN Shopping Center to "build a new city living room", guide the consumption of high-end people in the business district, and lead the post-Olympic shopping era in Beijing
During the festival, the screen linked with surrounding merchants to launch cross-brand co-branding activities to strengthen regional consumption cohesion with dynamic visual symbols
This dual-track operation model of "business culture" makes LED screens transcend the attributes of advertising media and become an organic part of urban life scenes
The mall carries out brand live broadcast activities on a regular basis, equipped with professional-grade LED lighting systems and multi-camera live broadcast equipment, supports immersive product display in clothing, beauty and other categories, and strengthens the visual experience of online consumers
Combined with the cultural tourism attributes of the shopping mall (adjacent to Olympic landmarks such as the Bird's Nest and the Water Cube), an LED dynamic guide system is deployed in the theme activity area of the central axis on the H2 floor to adapt to the output of interactive content such as cultural exhibitions and stamp check-ins
Compared with professional outdoor LED screens such as Xidan business district, ENN stores focus more on indoor scene-based digital interaction, and their screen parameters and coverage density have not yet been disclosed, and the existing capabilities focus on retail digital empowerment and customer flow conversion and efficiency
Relying on the core location of the Olympic Park (adjacent to Olympic landmarks such as the Bird's Nest and the Water Cube), the shopping mall attracts more than 22,000 museum visitors, surrounding residents and subway transfer passengers per day, and the LED point of the sunken square has the advantage of regional reach
LED live broadcast equipment normalizes support live broadcast activities of brands such as clothing and beauty, links Rainbow Mini Program and enterprise WeChat port to achieve offline display and online conversion, indirectly driving the growth of transaction volume, combined with the strategy of "tourist-fan double friendly economy", LED media synchronously links Olympic IP peripherals and cultural and creative activities to amplify cross-format consumption conversion
Beijing Rainbow Department Store Xinao Store LED media takes technology interaction, high passenger flow exposure and low-carbon adaptation as its core competitiveness, and can deepen AI interaction and theme content to amplify the value of screen effect in the future
By playing exquisite pictures and dynamic content, it can enhance the overall atmosphere and sense of technology of the shopping mall, create a comfortable and fashionable shopping environment, and then enhance the brand image and attractiveness of the shopping mall, and also help to enhance the image of the settled brand
It can publish shopping guide information, activity arrangements, traffic tips, etc. of shopping malls in real time to help customers better understand the layout and services of shopping malls, improve shopping experience, and improve the service level and customer satisfaction of shopping malls
