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| Area：Beijing | Type：Outdoors | Frequency：60 |
| Address：The wall above the main entrance of the Jinbao Street National Travel Building. | Format：led | Duration：15s |
| Location：Jinbaojie Guolv Building | Min Qty：1 | |
| Size：14.616m ×23.8m =347.9㎡ | Min Period：week |
The LED screen at the Jinbao Street Guotour Building is an important outdoor advertising medium in the Jinbao Street business district of Beijing's Dongcheng District. Its unique geographical location and curved screen design make it an efficient platform for brand communication. The Jinbao Street business district is positioned as a high-end commercial area, primarily attracting high-consumption groups for brand promotion and event marketing, making it particularly suitable for luxury goods, fashion brands, and high-end product advertising.The LED screen at the Jinbao Street Guotour Building stands as a magnificent landmark at the heart of Beijing's core business district, serving as a visual symbol where high-end commerce intersects with government. This LED screen is located above the main entrance wall of the Guotour Building on Jinbao Street, facing northeast. Its curved design perfectly integrates with the surrounding high-end commercial atmosphere, providing unparalleled visual impact for brand displays.Not only is it a gathering place for luxury boutiques and luxury cars, but it is also a hub for government and business elites, adjacent to the Dongcheng government office area and the Ministry of Foreign Affairs Street. The Guotour Building LED screen accurately reaches high-end consumers and decision-makers, becoming a golden window for dialogue between brands and the city’s core circles. The LED screen at the Jinbao Street Guotour Building is not just an advertising medium; it embodies the fusion of urban culture and commercial value, allowing brand stories to continuously resonate with the city's pulse, making every advertisement a part of the city's culture rather than a mere commercial display.The LED screen at the Jinbao Street Guotour Building is particularly suitable for brands targeting high-end business audiences. It achieves efficient communication through its unique curved screen design and precise audience coverage, while enhancing the brand's high-end image. The target audience possesses strong purchasing power, making it especially suitable for advertising luxury goods, fashion brands, and high-end products. The Guotour Building caters to global business travelers, and its advertisements can influence business tourists coming to Beijing from across the country and the world.
As a visual landmark on the high-end commercial axis of the capital, its positioning and value stem from a threefold empowerment of locational monopolization, technological advancement, and scene adaptability, forming unique competitiveness in fields such as luxury goods marketing, urban image communication, and IP cross-border collaboration. Located right next to Exit E of Dongdan Subway Station, it is just a 50-meter walk to the display screen, creating a 5-minute consumption loop with the Waldorf Astoria Hotel, Macau Center, and others. The LED screen has transcended the traditional advertising medium and has become the origin of high-end consumption culture. It serves not only as a fashion runway for the debut of luxury goods but also as a 'digital window' for urban image communication, and a value bridge for dialogue between brands and high-net-worth individuals. Its advantages lie not only in advanced hardware parameters but also in redefining the possibilities of outdoor media in the high-end consumption market through scene reconstruction, IP collaboration, and ecological integration. In the process of upgrading Jinbao Street to an 'international top commercial zone,' this screen may become a temporal and spatial medium connecting commercial value and cultural connotation, continuously writing a new chapter of the symbiosis between high-end commerce and urban aesthetics. The screen is located at the intersection of Dongdan North Street, Jinyu Hutong, and Jinbao Street, occupying the golden intersection of Beijing's traditional commercial axis, rail transit axis, and political and cultural axis. It covers over 350,000 high-end consumption individuals daily, including not only luxury clientele along Jinbao Street but also radiating to business circles such as Guomao and Wangfujing via the 'Wang' traffic network of subway lines 5 and 8, forming a composite audience matrix of high-net-worth individuals, political elites, and international visitors.
