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| Area：Beijing | Type：Outdoors | Frequency：180 |
| Address：The atrium surrounds the corridor | Format：led | Duration：15s |
| Location：The atrium surrounds the corridor | Min Qty：1 | |
| Size：6（宽）×11（高） | Min Period：week |
Fangshan Greenland is located at No. 1 Tianxing Street, Fangshan District, Beijing, is an intercity center integrating shopping, catering, leisure, culture, sports and office, and is the first commercial complex in Fangshan, integrating shopping, catering, leisure, parent-child and entertainment as a whole
The shopping mall deeply integrates LED screens with scenario-based experiences. For example, the linkage screen between the four-story cinema and the KTV area can simultaneously play trailers and performance information, and the interactive projection screen of the children's playground enhances parent-child interaction through gamification design
The symbiotic relationship between technology and business confirms the core concept of "Life Solution" in Greenland Colourful City While providing a place for material consumption, it builds a futuristic spiritual habitat
As one of the core points of LED advertising in Beijing supermarkets, it is positioned as the main shopping center in Fangshan District and has a customer flow foundation to attract brand placement
Fangshan Greenland Colorful City LED system takes parking lot intelligent lighting as the empirical highlight, combined with the group's mature experience in building integration LED screens, to form a dual drive of "functional optimization and potential media value", and in the future, it can rely on new formats such as Wanping discount stores to deepen the application of LED in immersive retail scenes
In the application of LED media, Beijing Fangshan Greenland Colorful City Shopping Mall focuses on intelligent lighting and advertising value, forming two core advantages, which are mainly reflected in the empirical benefits of energy-saving renovation of parking lots and the potential of advertising points
As one of the core points of LED advertising in Beijing supermarkets, relying on the basis of the high daily average passenger flow of Greenland Colorful City, it attracts brand advertising and enhances the potential of media revenue
As the core commercial entity of Fangshan District, the investment value of Fangshan Greenland Colorful City mainly focuses on the two major directions of intelligent lighting and advertising media, combining empirical benefits and market potential
Fangshan Greenland Colourful City LED investment has high feasibility, and the parking lot renovation has proven significant energy-saving benefits, and the advertising points rely on the synergy of passenger flow and business formats to form a revenue base, superimposing policies and location dividends
It may be installed in the atrium, corridor, store entrance and other locations of shopping malls. The atrium is the core area where people gather, which is conducive to the centralized display of advertisements and event information; LED displays in corridors and store entrances can bring customers closer to their attention, promoting instant purchases
It is used to broadcast the advertisements of merchants, such as promotional information and new product releases of various commodities such as catering food, cosmetics, clothing, etc., and can also be used to display the overall activity arrangement and shopping guide information of the shopping mall, helping customers better understand the layout and services of the mall, improve the shopping experience, and during the festival, it can also play festival-themed content to create a strong festive atmosphere
As the core area of the mall, it is a gathering place for human traffic, and customers are easy to notice the display when they are active in the mall, with a large average daily traffic of up to 700,000 people per week, which can provide a wide range of exposure opportunities for advertising content
The media supports the playback of dynamic videos, animations, scrolling text and other formats, and merchants can update the display content at any time according to different marketing needs, such as new product releases, promotional activities, holiday theme promotions, etc., to convey information in a timely manner and attract customer attention
