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| Area：Beijing | Type：Outdoors | Frequency：180 |
| Address：Atrium ring on the west side of the B1 floor | Format：led | Duration：15s |
| Location：Atrium ring on the west side of the B1 floor | Min Qty：1 | Operating Time：0-24o'clock |
| Size：16（宽）×3（高） | Min Period：week |
The ring LED screen at the entrance of the mall creates an immersive welcome experience with dynamic visual language, updating the guide information in real time, and conveying humanistic care through the festival-themed light show, while the atrium area uses a curved LED screen as the core, combining the dynamic balance of natural light and artificial light to form a visual focus of "heaven and earth integration"
Through interactive technology to activate consumer participation, the ground projection screen in the children's entertainment area enhances parent-child interaction with gamification design, and consumers can trigger animation feedback on the screen through body movements
The shopping mall links the LED screen with the membership system, and consumers can automatically push personalized preferential information when they stay in front of the screen to achieve data-driven precision marketing
Serving the flow of consumption, it also redefines the value dimension of modern commercial space through the dialogue between technology and humanities, injects temperature into the cold scientific and technological rationality, and opens up the possibility of poetic dwelling in the hustle and bustle of urban life
As a key component of the mall's green ecosystem, LED lighting systems work in tandem with rainwater recycling and intelligent building control, significantly reducing energy consumption levels
It covers multiple scenarios such as public area lighting, commercial space decoration and advertising media, and realizes refined energy management through intelligent regulation
The second-floor atrium is equipped with a high-definition interactive LED screen to support brand pop-up activities and immersive content display, strengthening the link between consumer experience
As the first green ecological shopping center in southern Beijing, Vanke Plaza deeply integrates energy-saving technology, interactive experience and commercial marketing scenarios
Beijing Zhuzong Vanke Plaza LED media takes energy saving, interactivity and high exposure value as its core competitiveness, and can deepen the theme scene to amplify its technical advantages in the future
The investment value of LED systems in Vanke Plaza shopping mall is mainly reflected in the three dimensions of green energy saving, scene marketing, and passenger flow conversion, combined with sustainable operation capabilities
eijing Zhuzhong Vanke Plaza adheres to the concept of green building, and LED energy-saving lamps may be widely used in shopping malls. These lamps are energy-efficient, long-lasting, and efficient, providing sufficient lighting while reducing energy consumption costs in shopping malls
It is mainly used to broadcast merchants' advertisements, such as promotional information of various products, new product releases, etc., to attract customers' attention and promote consumption, and at the same time, it can also be used to display the overall activity arrangement and shopping guide information of the mall, helping customers better understand the layout and services of the mall, and improve the shopping experience
The shopping mall is located in the old palace of Daxing District, Beijing, close to the old palace station of the Yizhuang Metro Line, with convenient transportation and large passenger flow, its commercial construction area is nearly 100,000 square meters, and it is positioned as a high-end community business, and the target group is mainly targeted at the middle class in the surrounding cities, with strong consumption power, and LED media can get high traffic and high-quality exposure here
The mall adheres to Vanke's green building ideal, creating a "green" ecological shopping center and the first haze-free shopping mall in the region, and widely uses LED energy-saving lamps, which is not only in line with the concept of environmental protection, but also effectively reduces operating costs
