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| Area：Beijing | Type：Outdoors | Frequency：180 |
| Address：Above the first floor of the roller ladder | Format：led | Duration：15s |
| Location：Above the first floor of the roller ladder | Min Qty：1 | |
| Size：4.8（宽）×2.24（高） | Min Period：week |
Gemdale Plaza is located on East Chang'an Street in Beijing, occupying the core position of the central business district, close to the International Trade Building and China Trade Center, with a superior location, with CBD fashion white-collar workers as the target customer group, mainly promoting Fast Fashion, the trend element closest to the urban white-collar class, and fully integrating the transportation advantages of seamless connection with Dawang Road Station of Metro Line 1, truly creating a "Beijing CBD fashion center"
Inspired by the design of "shining jewelry", the LED screen has become the visual focus of the shopping mall, and its high definition and all-weather playback ability cover 700,000 passengers per week, conveying brand activities, holiday themes and merchant information in real time
The mall collaborated with local art institutions to interpret the "Haidian Memory" themed digital art exhibition on the screen, integrating historical images with modern design. During the festival, the screen linked with surrounding merchants to launch cross-brand co-branding activities to strengthen regional consumption cohesion with dynamic visual symbols, and this dual-track operation model of "business culture" makes LED screens transcend the attributes of advertising media and become an organic part of urban life scenes
The refined light control technology realizes the emotional spatial narrative, which not only echoes the theme of shining jewelry architecture, but also strengthens the interactive stickiness of young customers through dynamic art installations
Located in a conspicuous place on the second floor of the shopping mall, it is favored by a wide audience and multi-brand activities, and can cooperate with the public space of the atrium of the shopping mall and the outer square on the first floor, with media resources such as external wall signs, internal hanging flags, etc., to provide one-stop full-scene marketing services
It supports the playback of dynamic videos, animations, scrolling text and other formats, and merchants can update the display content at any time according to different marketing needs, and convey information such as new product releases and promotional activities in a timely manner
The LED media system of Gemdale Plaza shows significant investment attractiveness with its strategic location, efficient exposure and commercial empowerment potential
The LED screen at the entrance and exit of the subway on the B1 floor is close to Exit D of the Dawang Road Metro, covering an average of more than 100,000 white-collar commuters every day. The interactive screen on the second floor covers family customers and leisure shoppers, forming a full customer base
According to public data, the average daily passenger flow exceeds 50,000 on weekdays and 80,000 on weekends, providing a stable exposure foundation for LED media
LED media in Gemdale Plaza shopping mall has the investment characteristics of "high traffic, strong experience, and low risk", especially suitable for advertisers who pursue the dual goals of brand exposure and sales conversion
As a commercial landmark in the CBD core area, the layout and operation of its internal LED screens not only serve daily commercial needs, but also contain multiple investment values, from brand exposure, consumer interaction to data-driven precision marketing
