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| Area：Beijing | Type：Metro | Frequency：0 |
| Address：South Gate of Forest Park | Format：Light box | Duration：0 |
| Location：North Station Hall | Min Qty：9 | Operating Time：0-24o'clock |
| Size：3.5m×1.56m、16.8㎡ | Min Period：4week |
All installations are located in the paid area of the North Hall, gate exits, and main exit corridors of Entrances A and B, covering the mandatory passenger routes for entry, exit and ticket purchase. Unobstructed by equipment or barriers, they offer a full 360° view. The North Hall features a spacious layout with evenly spaced central columns, making it the first visual focal point for exiting visitors. It simultaneously captures inbound and outbound passenger flows through gates with round-the-clock exposure. The passenger walking paths within the station concourse naturally align with the visual flow of the light boxes, creating "unconscious viewing".
The wrapped cylindrical three-dimensional media dominates the central visual high ground of the concourse, drawing attention from long distances. Twelve light boxes mounted on both side walls deliver close-range continuous exposure to passengers. This combination of far and near views, three-dimensional and flat formats forms a closed-loop communication system. Passengers are repeatedly exposed to advertising information throughout their entire station access journey, greatly boosting memory retention. The light boxes connect all key routes including the ticketing area, exit passages and escalator landings, forming dual-layer visual coverage—three-dimensional plus flat—together with the wrapped column media. Advertising placement at one station captures passengers’ line of sight across their full entry and exit journey.
As standard mainstream flat illuminated media for metro systems, these light boxes feature large display panels capable of showcasing diverse content such as brand introductions, product specifications and store promotions. With even lighting and crisp image quality, they maintain stable display performance day and night. Available in single-unit standalone placement or multi-unit bundled row installations, they can be arranged to form immersive brand image walls. Serving both brand awareness building and information communication purposes, they accommodate all marketing campaigns with short or long-term deployment cycles.
As one of the most vital media formats in metro systems, it boasts strengths including prolonged audience exposure time, high contact frequency and short viewing distance. Its oversized screens are ideal for delivering abundant advertising information; when purchased in combined sets, they can further expand information capacity and deliver stunning visual impacts, making them perfect for brand image building as well as the promotion of new and flagship products.
Steady commuter passenger flow on workdays forms a solid foundation, while there is a sharp surge in foot traffic from families engaging in sports and outdoor leisure activities on weekends and holidays. This creates four persistent passenger groups all year round without any off-season: local community residents, office commuters, cultural and tourism leisure visitors, and business exhibition attendees. Wrapped pillar displays stand at the heart of station halls, serving as the first eye-catching landmark from afar. Their four-sided luminous screens eliminate viewing blind spots, allowing passengers to fully view the core brand visuals no matter which direction they walk, with extremely strong visual impact.
The dual-media matrix achieves comprehensive visual dominance: central wrapped pillars capture core long-distance attention, while 12-sheet light boxes deliver continuous close-range exposure. The integrated three-dimensional and flat coverage ensures passengers repeatedly absorb brand information throughout their journey, resulting in far superior memory retention compared to single media formats. Combining 360° wrapped pillar light boxes and standard 12-sheet light boxes into a dual-media system that covers both vertical three-dimensional and flat horizontal dimensions, this premium metro media resource is highly suitable for high-end brand image presentation and customer attraction for leisure businesses.
