Media Resources

The outdoor drop-off platform and entrance plaza area on the departure level of Terminal 2, as a must-pass route for passengers arriving at the airport and getting off their vehicles to enter the terminal, gathers 100% of the T2 departing passenger flow, achieving an instant conversion from 'passing by' to 'attention'.

In front of the security checkpoint entrance of the domestic departures hall at Terminal 3, arranged in a matrix pattern, covering all waiting areas of the security checkpoints, gathering 100% of the domestic departing passenger flow, the screen machines use high-definition, high-brightness LCD technology, with each screen of moderate size but in large quantity, forming a visually impactful digital barrier.

Located in the core residential area within the Second Ring Road of Baizhifang Street, Xicheng District, adjacent to the West Moat, it is a rare community with media resource value in Beijing's core urban area that cannot be replicated, with convenient surrounding transportation, a dense bus network, and strong regional influence.

Located in the core area between the 2nd and 3rd ring roads, close to Financial Street and Lize Business District, it caters to both community residents and the indirect reach of nearby commuters. With low population mobility, repeated exposure to advertisements, and high memory retention, it is suitable for dual transmission of brand image and promotional information.

Located in the domestic departure full-link core stay media of Terminal 3, covering the entire process flow before boarding, laid out along the main waiting corridors and concourses throughout the area, with 19 screen devices arranged across the entire area, forming a matrix coverage with no visual blind spots.

The waiting area at the domestic departure security checkpoint of Terminal 2 is the only area where passengers wait before entering the security channel. It is usually cleverly placed on the crossbeam above the security channel, the side surfaces of the queue barriers, or the pillars in the waiting area, positioned exactly in the golden zone of passengers' eye level at the moment they look up after bending down to organize their luggage.

Screen-spamming machines are usually installed at escalator entrances, corridor corners, or in prominent areas of waiting zones. Using high-definition LED screens to loop dynamic content, they can quickly capture the wandering attention of travelers, accomplishing high-frequency information repetition and forcibly embedding brand impressions into travelers' short-term memory.

Located on the mandatory path that travelers take after checking in and before passing security, the exposure rate is nearly 100%. The audience consists of business and leisure travelers with high spending power, occupying the first golden spot in the departure process where travelers spend the longest time, are most relaxed, and their visual attention is most focused.