- Photos
- Specs
- Advantages
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- Media Map
| Area：Guiyang | Type：airport | Frequency：120 |
| Address：Guiyang Longdongbao International Airport | Format：spam bot | Duration：10s |
| Location：Before T3 security check | Min Qty：13 | |
| Size：86英寸 | Min Period：4weeks |
This location precisely targets the security inspection waiting area that every departing passenger from Terminal 3 must pass through, stop at, and pay attention to. Thirteen screen machines are arranged in a matrix layout, directly facing passengers' paths and waiting areas, with no obstructions and strong focus. Relying on the airport's stable annual passenger flow of over 22 million, it covers tens of thousands of departing passengers daily.
The screen machines use high-definition dynamic displays, providing clear and smooth images, integrated with practical content such as flight information and travel tips. During the average 5-8 minute security wait, brand information is naturally and frequently exposed. Thanks to the enclosed and clean communication environment and the mandatory viewing scenario, information interference is greatly reduced, increasing ad reach and recall, helping brands quickly establish regional recognition and strengthen communication effectiveness. It is an ideal medium to connect high-end air travelers with quality brands.
After landing, passengers are in a relaxed state, with high ad receptivity and low resistance, increasing brand preference by 40%, shifting from “passive viewing” to “active reception.” In the security waiting area, passengers stay an average of 10-20 minutes, focused on trip preparation, highly sensitive to environmental information, with ad acceptance increased by 70% compared to ordinary scenarios. In a closed space with no competing brand distractions, screen machines installed on pillars and along both sides of pathways have unobstructed surroundings, with a visible distance of over 15 meters and clear, eye-catching images.
Multi-screen synchronized broadcasting forms a large-scale communication matrix, strengthening brand recognition and improving the breadth and depth of single-instance placements. With a looped playback mode, it repeatedly reaches passengers during waiting periods, achieving high average contact frequency. Multiple exposures reinforce brand memory, forming a brand recognition barrier.
Key points before T3 security check are scarce and cannot be replicated. With the growth of airport passenger traffic and regional economic development, their media value continues to increase. Long-term ownership can enjoy asset appreciation benefits, creating a complete value loop of 'traffic - scenario - audience - conversion.' The investment value lies in both short-term communication effects and long-term brand asset gains, helping brands achieve efficient communication and stable returns.
The pre-security screen machines are rooted in the core traffic routes of the Southwest aviation hub. With exclusive scenarios, precise audience targeting, and efficient communication, they have become high-quality media highly competitive in the screen machine advertising field. They are a core choice for brands to enter the Southwest market and reach high-end audiences. Their advantages are concentrated in four dimensions: traffic, scenario, communication, and operation. Each dimension closely matches actual advertising needs, balancing exposure quality and conversion potential.
Thirteen LED digital screen machines are arranged vertically in succession along both sides and directly in front of the security passage, forming an unobstructed, high-density visual matrix. While queuing for security checks, travelers naturally focus on the screen content, achieving mandatory exposure and high attention retention. The media value of the advertisements will gradually increase, forming a complete value loop of 'exposure - memory - conversion.'
Throughout the travelers' complete journey from departure to arrival, brand information reaches them three or more times, forming a cognitive loop that reinforces brand memory continuity and penetration depth. The advertisement achieves high reach and strong memorability, truly ensuring that every placement is effective and every exposure is valuable.
