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- Media Map
| Area：Shanghai | Type：airport | Frequency：120 |
| Address：Shanghai Hongqiao International Airport | Format：spam bot | Duration：10s |
| Location：T2 Outdoor Departure | Min Qty：12 | Operating Time：0-24o'clock |
| Size：75英寸 | Min Period：4weeks |
As the final outdoor touchpoint for passengers before entering the airport, the screen machines have an almost 100% reach. This area creates a high-density, high-frequency, non-selective compulsory exposure scenario, far exceeding non-mandatory points such as the waiting hall and boarding gate. Nearby billboards, subway advertisements, and other non-compulsory media can achieve 3–5 or more exposures, reinforcing cognitive continuity and conversion potential.
In the T2 terminal outdoor departure level drop-off area, located adjacent to the vehicle passenger drop-off lane, travelers have an average stop of 3–4 minutes during which their line of sight cannot avoid the screen content. Combined with Shanghai Airport’s six-minute limit policy for drop-off vehicles, this area forms a high-density, high-frequency, non-selective compulsory exposure scenario, with nearly 100% reach, achieving high-frequency repetition and a propagation closed loop bound to the scene.
Approximately 120,000 departing passengers daily, mainly business travelers and high-end travelers from the Yangtze River Delta, exhibit strong spending power and decision-making ability. Passengers actively focus and dwell on the screens for extended periods, so the effective advertising reach is much higher than ordinary outdoor media. The outdoor space is open with no other advertising interference, allowing single-brand visual focus, greatly enhancing advertising memorability and reach. Screen machines form continuous brand walls, with combined scenarios of slow-moving vehicles and pedestrian walking leading to repeated exposures.
Screen machines offer four core advantages: full-chain compulsory coverage, precise reach of high-net-worth customers, hub-level scene endorsement, and efficient digital operation. They are a golden media carrier for high-end brand image building and precise conversion.
The digital display screen uses high-definition, high-brightness outdoor-specific LCD or LED technology, featuring excellent rainproof, sunproof, and strong light-resistant performance, ensuring that images remain clear and sharp under the blazing sun during the day, and transform into a dazzling digital beacon at night. The screens are usually arranged in an array, forming a visually striking 'digital corridor.' Whether travelers are walking to the entrance or briefly stopping by the roadside to wait for friends and family, the dynamic screens capture and hold their attention with vivid images.
With its irreplaceable gateway location, high-frequency dynamic display, and pure high-end audience structure, the digital display screens have become an authoritative medium for brands to deeply cultivate the East China market and shape an international image. They are not only an advertising display window but also a digital testament to a brand’s strength and a city’s status, achieving efficient brand communication and value uplift among millions of high-quality visitors, making the brand resonate with travelers from the very first step of their journey.
Relying on the high daily traffic and concentration of high-net-worth individuals at Hongqiao Airport, the digital display screens use high-definition images, stable looped playback, and matrix linkage to effectively implant brand information at the beginning of travelers’ journeys. The media value of the advertisement gradually increases, and long-term placement can achieve both short-term exposure conversion and long-term brand value growth, forming a complete value loop of ‘exposure - memory - conversion.’
Multiple high-brightness digital display screens are continuously arranged along the outdoor departure lane and the pick-up barricade area, forming a high-visibility advertising matrix facing arriving vehicles and pedestrians. With unobstructed screens, travelers naturally focus on the displays while getting on and off vehicles or during brief stops, achieving high exposure and a strong reach.
