- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Guiyang | Type：airport | Frequency：120 |
| Address：Guiyang Longdongbao International Airport | Format：spam bot | Duration：10s |
| Location：T2 Departure Security Check | Min Qty：10 | |
| Size：86英寸 | Min Period：4weeks |
Located in the core pre-security check waiting area for domestic departing passengers, it is an unavoidable point in the departure process and a natural focal point for attention—a prime location for communication. It ensures 100% reach to departing passengers, with no communication loss; exposure is fully proportional to departing passenger traffic. The waiting area is spacious and bright, with screen devices installed on pillars and along walkways. There are no obstructions around, with a visible distance of over 15 meters, and the image remains clear and visible at all times, delivering strong visual impact.
Passengers typically stay in the security waiting area for 10-20 minutes, in a focused state of preparing for their journey. They are highly sensitive to environmental information, and advertising acceptance is 70% higher than in ordinary scenarios, making it one of the high-value areas in the airport where passengers spend the most time. The screens can simultaneously display security check instructions that passengers actively notice at a 95% level, with advertising information naturally integrated with service content, achieving 'unconscious forced exposure,' and increasing memory retention by 60%.
The screens display brand content repeatedly in dynamic video loops during the long waiting period. Using high-definition display terminals, the images are clear and stable, allowing complete presentation of brand image and product information. The looped playback format further reinforces impression and enhances brand premium perception and recognition, making advertising reach nearly 100%, completely eliminating the common 'invisible' phenomenon seen in traditional media.
Leveraging media that deeply penetrates local markets while covering nationwide transit passengers, it helps brands achieve both regional penetration and national spread. It not only creates a strong sense of technology but also enhances the international image of the advertised brand, establishing associations of 'premium, innovative, and reliable' in the minds of passengers.
With 100% reach, high attention retention, high-net-worth audiences, and the combined advantages of digital display, it has become the preferred media for high-end advertising. Advertising is no longer simply about conveying information; it is deep communication between the brand and travelers at key points in their journey. It is an irreplaceable advertising platform in the departure scene of Guiyang Airport and a strategic foothold for brands to capture the Southwest market, with media value that is indisputable.
With features such as scene exclusivity, high attention, and precise audience targeting, it forms highly competitive media value. Leveraging 100% passenger flow coverage, monthly exposure exceeds 1.8 million people, successfully achieving comprehensive brand penetration at the Southwest aviation hub. Every departing traveler can be exposed to brand information, effectively expanding regional influence.
The media location in the security checkpoint waiting area is irreplaceable. A matrix of 10 large screens forms an exclusive communication advantage, serving as a core media resource in the departure scene of Guiyang Airport. As high-end brand endorsement, it can enhance brand trust and favorability among target audiences. Long-term placement builds brand equity, helping to increase brand value by 30%, creating a complete value loop of 'traffic – scene – audience – conversion,' with investment value reflected in both short-term communication effects and long-term brand asset benefits.
With its mandatory visual exclusivity, extended exposure time, precise audience targeting, and scenario-based consumption guidance, key points in the passenger process where dwell time is relatively fixed and attention is highly concentrated provide brands with a rare golden marketing window.
