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- Specs
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- Media Map
| Area：Changchun | Type：airport | Frequency：120 |
| Address：Changchun Longjia Airport | Format：spam bot | Duration：10s |
| Location：T2 Domestic Arrival Mezzanine | Min Qty：12 | Operating Time：0-24o'clock |
| Size：2.44m×1.259m=3.07㎡ | Min Period：4weeks |
The domestic arrival mezzanine digital screen is set up at key points along the domestic arrival mezzanine corridor and beside escalators in Terminal 2, serving as a necessary visual touchpoint for passengers entering the baggage claim area from the boarding bridge. It creates an efficient communication scenario and provides a precise, high-quality advertising display platform for brands. This flexibility maximizes the utilization efficiency of media resources.
This digital screen uses high-definition LCD technology, offering clear and delicate images with high color saturation. It supports looping playback of high-definition videos and static images. Dynamic content can quickly capture passengers' attention, creating a strong visual impact in the bright and open mezzanine space. It can rapidly attract passengers' wandering attention. During periods of dense flight schedules, the minimum media placement period is 4 weeks, with each advertisement lasting 10 seconds. Looping playback ensures high-frequency exposure to information.
The digital screen is positioned in the core area of the mezzanine corridor with no obstructions around it, achieving 100% mandatory coverage of domestic arriving passengers. The average daily reach exceeds 40,000 travelers, and during peak periods such as the Spring Festival travel season, daily coverage can exceed 60,000 people. Passengers spend 8-15 minutes on average in this area, in a relaxed state at the end of their journey, leading to high attention to screen content. Natural exposure occurs without deliberate guidance, greatly enhancing the effective communication rate of advertising messages.
Passengers spend an average of 8-15 minutes passing through the mezzanine, making it one of the longest dwell-time areas in the airport apart from the departure halls. The stability of attention to advertisements ensures that information delivery completeness is more than three times that of ordinary outdoor media. Passenger voluntary attention reaches 90%, achieving 'unconscious mandatory exposure,' and significantly improving memory retention.
Screen-saturating advertisements not only reach local audiences but also cover national and international transit travelers. By leveraging situational contexts, they enhance brand credibility, strengthen the audience's perception of the brand as high-end, and achieve the dual value of "communication and endorsement." They assist brands in accomplishing the dual communication objectives of "regional deep cultivation and cross-regional dissemination," precisely connecting with immediate consumption scenarios and improving conversion rates by more than 40% compared to ordinary contexts.
High-end scenarios and premium content easily encourage travelers to take photos and share them. Screen-saturating advertisements generate secondary dissemination through social media, expanding brand influence and achieving online and offline communication synergy. By combining controlled traffic flow, high-attention scenarios, high-value audiences, and digital empowerment, they become a value hotspot for screen-saturating advertisement investment.
As a key transition area connecting the arrival jet bridge and the baggage claim hall, this media space simultaneously carries flight status updates and integrates advertising content in order, ensuring both travelers' experience and the subtle transmission of brand information within service scenarios. This enhances audience acceptance and recall, helping brands achieve the dual communication goals of "regional deep cultivation and cross-regional dissemination," making it a highly valuable digital advertising resource in the Northeast China market.
With a core investment logic based on 100% guaranteed reach, high-value passenger flow, scenario scarcity, and digital empowerment, it builds a triadic value loop of "traffic - conversion - brand," providing brands with sustainable commercial returns and strategic growth momentum, making it a must-have media resource in the Northeast Asia region.
