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- Media Map
| Area：QINGDAO | Type：high-speed railway | Frequency：0 |
| Address：No.1 Jingle Road, Zhenhua Road Sub-district, Licang District | Format：Light box | Duration：0 |
| Location：On both sides of the escalators in the East and West Station Entrance Halls | Min Qty：1 | Operating Time：0-24o'clock |
| Size：7.2m×3m | Min Period：month |
This media placement sits along the mandatory route for passengers entering the station. The light boxes mounted on the walls flanking escalators align with passengers’ line of sight, effectively capturing the attention of passing travelers. As the escalator passage forms a relatively independent and enclosed space with minimal distracting information, passengers tend to stay focused during the dozens of seconds they spend riding the escalator. This grants ample reading time for advertising content and delivers outstanding exposure performance.
Covering all escalator zones that every incoming passenger must pass through at both the East and West Squares, passengers maintain eye level with the side light boxes throughout their upward and downward trips. There is no large-scale obstruction from columns or guardrails, achieving 100% coverage of all station-entry passenger flow with a steady and massive exposure base. Unlike media in waiting halls where passengers linger for extended periods, station-entry escalators serve as passengers’ first visual touchpoint upon entering the station. They help form an initial brand impression at the earliest moment, laying the groundwork for deeper memory retention through subsequent advertisements in the waiting area and creating a dual-layer communication loop spanning "station entry + waiting period".
As the sole vertical passage for passengers traveling from the station square through security screening to the waiting area, these light boxes constitute the first high-definition visual contact point for travelers once they step inside the station. Within the "golden 3 seconds" of information absorption, passengers maintain an average dwell time of 40 to 50 seconds in this zone. This offers brands an in-depth engagement window far superior to corridor-based media. Ranking among the station’s top zones for sustained audience attention, it acts as the ultimate entry-level medium for brands to forge a lasting first impression.
When passengers ride escalators up and down, their line of sight is unobstructed, leaving them no way to avoid the light box advertisements. This forms a natural attention window during their journey. The ad reach rate is far higher than that of station pillars and distant hanging media, effectively avoiding missed impressions caused by passengers being distracted while rushing. Installed at eye level for passengers, the ads can be viewed straight ahead without looking up or down. The full visuals come into view completely, delivering high viewing comfort and drastically improving the integrity of information absorption.
The annual total passenger arrival and departure volume exceeds 40 million person-times, with a peak daily passenger flow of 87,000 person-times. Escalators in the east and west entrance lobbies serve as the essential main passage for passengers transferring from metro, buses and self-driving vehicles to ascend to the waiting area. Wall-mounted light boxes on both sides of the escalators are standardized mainstream in-station media that cover all incoming passenger traffic, featuring stable exposure and an approachable display setting. They cater to both large-scale brand awareness campaigns and long-term penetration into local markets.
The media adopts a grouped layout split between the east and west lobbies, supporting separate advertising placement in a single lobby or full combined placement across both lobbies. Brands can flexibly select solutions based on their promotion budgets and coverage requirements, suiting diverse marketing scenarios including short-term promotional traffic generation and medium-to-long-term brand image building. The entrance lobbies feature spacious, tidy spaces free from cluttered small advertisements. The sleek, orderly media visuals effectively elevate brand premium feel and credibility, making this high-quality core resource for landmark regional brand exposure.
