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| Area：Shanghai | Type：high-speed railway | Frequency：0 |
| Address：No. 1500 Shengui Road, Xinhong Subdistrict, Minhang District | Format：Light box | Duration：0 |
| Location：Exit from Platform Floor of Shanghai Hongqiao Railway Station | Min Qty：5 | Operating Time：0-24o'clock |
| Size：5.42m×1.42m | Min Period：month |
Light boxes are installed directly above the upward and downward escalators, with the height of the frames aligned to the eye level of standing passengers. Passengers do not need to look up or down while riding escalators. The horizontally extended frames create an immersive visual experience. Passengers spend a steady 20 to 30 seconds on escalators during their idle travel time right after alighting, free from other distractions. The ad viewership rate is over 40% higher than that of regular advertising spots inside the station.
Lintel light boxes fully cover all passengers arriving and alighting from trains, alongside a small number of transfer and departing travelers. They reach cross-city commuters across the entire Yangtze River Delta as well as business and leisure tourists nationwide. The enclosed platform floor features soft ambient lighting, making the backlit light box graphics stand out prominently. Brand information can be spotted from afar with strong long-term memory retention. These light boxes cover all passenger flows arriving via all 16 escalators and 30 rail lines in the station. With no diverging passages, they serve as the first visual media for passengers arriving in Shanghai.
Hongqiao Railway Station records an annual arrival and departure passenger volume exceeding 154 million, with a daily average of over 200,000 passengers on ordinary days. The single-day passenger peak surges past 460,000 during Spring Festival travel rush, summer travel peak and holidays, representing a massive passenger base. Consumers aged 18 to 45 make up over 80% of all visitors. The media suits high-end clients across all categories including automobiles, real estate, finance and insurance, premium liquor, luxury goods, cultural tourism scenic spots, chain brands and municipal government publicity campaigns. A single station delivers three core communication objectives simultaneously: nationwide brand exposure, local customer conversion and traffic diversion.
Passengers can fully absorb the information without looking up when taking the downward escalators. Installed at the top of escalators, the ads are effectively shielded from interference by other surrounding advertisements. Aligned with the moving direction of escalators, the ads become the absolute focal point of passengers’ sightlines. This period falls exactly within the "attention gap" during passengers’ journey transitions, when their focus is relatively concentrated, greatly boosting the efficiency of ad message reception.
Positioned at the lintel core of exit escalators on all platforms across the entire station, these ads cover all arriving passenger flows at every platform of Hongqiao Railway Station with no split-traffic blind spots or alternative bypasses. Serving as the first visual advertising medium passengers encounter upon arriving in Shanghai and entering the city, they represent premium golden intercept positions for arriving crowds inside the station. The media units are neatly arranged in standardized group layouts throughout the station, forming a large-scale brand display matrix running through all platforms. Such location resources are scarce and feature exclusive scene occupancy.
The escalator areas on the platform floor boast a clean, unobstructed environment free from competing distractions such as dense LED screens, scrolling visuals and cluttered posters. The media exclusively occupies the core visual resources of the passageways with minimal environmental interference and maximized audience attention. As the first indoor advertising scene for visitors arriving in Shanghai, this medium is inherently tied to the city’s IP as an international metropolis and the core gateway of the Yangtze River Delta. It endows brands with powerful urban credibility and high-end endorsement, effectively elevating brand class and reputation, and delivers far higher communication premium than regular high-speed railway station media and outdoor traffic media.
