Media Resources

The combined format of "12‑light‑box set + wall stickers" organically integrates the wall surfaces and light boxes in Passage A to create a continuous, oversized brand promotion zone. Breaking the limitations of a single medium, the design delivers a magnificent immersive visual experience that can greatly enhance brand reputation and brand‑image building.

Combine the walls in the concourse area of Airport West Station with the light‑boxes within this zone to create an oversized brand promotion zone. It offers brands highly flexible and extensive creative space, fully showcasing brand stature and strength.

As the core area where mall foot traffic converges, it hosts festive art installations, themed events and pop‑up activities within the venue. Leveraging the heavy foot traffic in the atrium, media can maximize advertising exposure. It is a scarce cross‑floor panoramic visual media spot in the mall.

A‑single screen can cover floating crowds across multiple floors of a shopping mall, effectively avoiding the shortcomings of single‑floor and partial exposure of ordinary advertising positions, greatly increasing the number of ad impressions and repeated exposure rate, and deepening consumers' brand memory.

The large‑screen display is situated right next to the main entrance of the Northeast Gate, the main escalators and the core circulation path of the atrium with an open ceiling. It serves as the first visual focal point for customers upon entering the store, occupying a scarce high‑elevation exposure position within the mall's atrium. It enables direct passenger flow intake and delivers an extremely strong visual presence.

Relying on the well‑established top‑tier business district of Hongqi Street, adjacent to popular commercial landmarks such as This Mountain and Eurasia Mall, it attracts a large number of young consumers and tourists. It enjoys steady daily foot traffic with a dramatic surge in visitor flow during holidays, precisely targeting the core 18‑45‑year‑old demographic with strong purchasing power.

LED takes the central spotlight in the mall's three‑dimensional visual experience. Leveraging the large atrium high‑ceiling structure, a single screen covers passenger flows across the first to third floors, capturing crowds across all scenarios including escalator passages, atrium rest areas, shopping check‑ins and event gatherings.

LED large‑screen at the atrium on Level 2, Gate 3 inside the venue, is a prime dual‑position media covering the main mall entrance and the core atrium, occupying a high‑exposure, high‑focus core communication spot within the mall.