Media Resources

The main entrance and exit of the residential community are busy with both vehicle and pedestrian traffic, with a high daily flow. As a crucial checkpoint for vehicle and visitor access, vehicles and pedestrians must briefly stop in front of the barrier gate for an average of 3–6 seconds, naturally possessing three major communication features: enforced pause, focused attention, and repeated exposure.

Vehicles and pedestrians must stop and wait for the barrier gate to rise or lower. During passage, their gaze naturally focuses on the barrier arm or the machine box advertising space. Vehicles must wait about 3-5 seconds for the gate to open, creating an unavoidable enforced reading scenario, ensuring that the advertising message is fully conveyed.

The extra-large lightbox, with a single pane area of up to 27.2㎡, is a must-see giant screen during waiting times at the station. It is mainly located at key urban stations on Line 6, delivering information frequently and with strong coverage, increasing the efficiency of lightbox advertising by more than 50%.

The lightbox is located above the four main passenger flow entrances leading from the interchange hub concourse of Lines 1 and 2 to the platforms. With its large size and strong light source, it has become the focal point of the concourse and is currently one of the largest and most visually striking lightbox media in the Changsha Metro system.

The S-level single-sided door stickers in the subway are a high-end platform screen door advertising medium, specifically referring to the ad spaces installed on one side of the platform screen doors at core S-level stations of Changsha Metro. They are considered prime resources among in-station flat media and have three core features: mandatory exposure, full platform coverage, and high reach.

Jiedaokou is a golden cross area that integrates multiple 'centers' such as a transportation hub, commercial center, and creative center. It, along with Zhongnan Road and Simenkou, is known as one of the three major commercial centers of Wuchang. The area is surrounded by numerous universities and office buildings, with a large and densely concentrated population of students, teachers, and white-collar workers.

Wall stickers on both sides, entrance staircase lintel stickers, staircase signs, corridor wall stickers, and one lightbox, located at the core station entrances and exits where passenger flow is concentrated. Designed with the concept of full-path, multi-touchpoint, and strong immersion, it integrates five major elements: wall stickers on both sides of the entrance, entrance staircase lintel stickers, staircase signs, corridor wall stickers, and one standard lightbox, creating a three-dimensional brand display route from the ground to underground.

This media features 166㎡ of wall stickers with 3 lightboxes, and the corridor wall stickers provide 360° full visual coverage. Combined with the layered lighting effect of the embedded lightboxes, it creates an immersive brand experience space upon entry. Studies show that the memorability of immersive advertising increases by 230% compared to regular ads.