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- Specs
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- Media Map
| Area：Xiamen | Type：Outdoors | Frequency：120 |
| Address：No. 137 Yinjiang Road, Jimei District | Format：led | Duration：15s |
| Location：Wanda Plaza | Min Qty：1 | Operating Time：10-22o'clock |
| Size：12.8m*2.88m=36.86㎡ | Min Period：2week |
Jimei Wanda Plaza receives a daily foot traffic of approximately 80,000‑100,000 visitors, with peak volumes exceeding 120,000 visitors on weekends and public holidays. Its cantilevered column‑free structure and central atrium location guarantee unobstructed, dead‑zone‑free and non‑diverted advertising visibility, delivering 360‑degree unblocked viewability across all floors. Serving as the visual focal point along the mall’s core circulation routes and crowd convergence zones, it enables exclusive single‑screen brand exposure to achieve absolute media dominance.
Located in the ground‑floor atrium at Main Entrance No.1, this spot constitutes the primary visual focal point for consumers upon entering the mall. Occupying the mall’s optimal communication circulation route, it boasts outstanding geographical advantages. Large numbers of young university‑student visitors pass by frequently. Internally connected to the mall’s main corridors, multi‑level gallerias and the dining outlets of Jimei Golden Street, it draws bidirectional foot traffic covering shopping, dining, leisure and parent‑child activities. It ranks among the core media spots within the Jimei business circle with the densest pedestrian flow and most engaged audiences.
As one of the rare refined lifestyle and social hubs in the western city area, its atrium functions as the region’s only indoor crowd hub featuring high‑frequency, all‑day and highly‑interactive attributes. The circular design allows brand content to be simultaneously viewed by consumers coming from multiple circulation directions. Dwell time increases by over 30 %, enhancing memory penetration with an average dwell duration of more than 30 seconds. It achieves far higher‑frequency reach and better brand recall than ordinary positions, making it a premium indoor advertising spot in the mall featuring high exposure and strong interactivity.
Jimei Wanda Plaza is a mature benchmark urban commercial complex in Jimei District. Having been deeply rooted in the area for years, it draws foot traffic from Jimei University Town, surrounding residential communities and cultural‑tourism visitors to Jimei. It has built a composite traffic structure consisting of young students, local families and tourists. It enjoys steady daily visitor flow, with remarkable surges during weekends, public holidays, winter and summer vacations. Boasting a vibrant commercial atmosphere and robust consumption vitality, it serves as a premium core indoor communication carrier for brands seeking deep market penetration in the Jimei area.
Adjacent to an IMAX cinema, Baby King, Yonghui Supermarket and streetwear multi‑brand stores, it forms a complete consumption loop of "movie‑watching → parent‑child activities → shopping → social media check‑ins". Its LED screen acts as a core medium for brands to reach highly‑engaged audiences, mainly including young families aged 18‑35, Gen‑Z trend‑driven youth, student groups and nearby residents, who show preferences for parent‑child entertainment, internet‑famous catering, digital‑product experiences and cultural consumption.
As the core commercial complex in northern Xiamen, Jimei Wanda Plaza features a sophisticated operation system and a large member base. Benefiting from high visitor density, precise reach to young audiences, the Wanda brand endorsement and nationwide linkage capabilities, it has become a scarce asset for brands to achieve high exposure, strong audience recall and convertible communication effects in the northern Xiamen market. Leveraging the commercial endorsement of the Wanda brand, it can subtly raise the awareness and enhance the favorability of advertised brands.
