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- Specs
- Advantages
- Value
- Media Map
| Area：Xian | Type：Metro | Frequency：0 |
| Address：Airport West Station | Format：Light box | Duration：0 |
| Location：Channel A | Min Qty：6 | Operating Time：0-24o'clock |
| Size：367.32㎡ | Min Period：4week |
Over 50,000 arriving passengers. The peak‑hour throughput reaches 3,200 people, with an average dwell time of 3‑5 minutes. Wall stickers and light boxes are seamlessly spliced to cover the full wall facade from the ceiling to the floor of the passage, creating a visual effect of an "immersive brand scroll". This enables continuous, complete and uninterrupted dissemination of brand messages. Passengers are in an arrival state with clear destinations and focused attention, resulting in significantly higher efficiency of ad message reception compared with waiting or transfer scenarios.
The 12 sets of standardised illuminated metro light boxes deliver strong colour performance, ideal for displaying brand logos, product details and core promotional copy to convey information clearly and accurately. Large‑scale custom wall stickers extend across the entire passage wall to expand visual boundaries and build overall brand atmosphere. Viewed up close, detailed advertising content is visible; from afar, it presents a grand visual impact. It creates an exclusive brand zone for the whole passage, breaking the limitations of fragmented exposure from individual light boxes.
As a mandatory thoroughfare for entry, exit and transfers, it covers over 35% of international, Hong Kong, Macao and Taiwan passengers. It achieves 100% precise reach of high‑spending business travellers, out‑of‑town visitors and airport staff. Passengers are in the "arrival state" characterised by clear destinations, focused attention and positive mood. Ad reception efficiency rises by more than 40% versus waiting and transfer scenarios, making it a prime touchpoint for premium brands to build an image of "internationalisation, quality and credibility".
Media features a naturally compelling reading scenario. Unlike scattered in‑site advertising spots, this integrated media package occupies the full‑channel communication interface, free from interference by competing advertisements within the same area to deliver exclusive brand dominance over the channel space. Travellers spend dozens of seconds reading the advertisements fully while walking through the channel. In contrast to short waiting periods on platforms, pedestrians keep their eyes on the side‑wall media as they move, enabling thorough ad exposure and complete information delivery to greatly boost brand recall.
Comprising 12 light boxes plus wall stickers in Passage A, this media package converts the premium passenger flow dividends of the aviation hub into actionable advertising exposure value within the metro. It represents a scarce metro media resource for brands establishing a presence in Northwest China’s gateway. Dominated by mobile high‑value audiences, it efficiently reaches business and tourist travellers from across the country to facilitate outward brand messaging, making it ideal for brands seeking to expand into the Northwest market and build national brand imagery.
Standalone light boxes only deliver spot‑type exposure as passengers pass by in a flash. The dedicated‑zone format combining light boxes and wall stickers creates an exclusive brand space, generating stronger audience perception and reinforcing impressions of brand strength. It helps form memorable highlights amid numerous fragmented out‑of‑home advertisements. Passage A serves as the only direct passage for passengers exiting the metro to reach Terminal 3. Acting as the **first visual touchpoint** for arriving travellers, it possesses the inherent communication attribute of “exposure upon arrival”.
