- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Xiamen | Type：Outdoors | Frequency：120 |
| Address：No. 4666 Xianyue Road, Huli District | Format：led | Duration：15s |
| Location：Wanda Plaza (Xiamen Huli Branch) | Min Qty：1 | Operating Time：10-22o'clock |
| Size：12.8m*2.88m=36.86㎡ | Min Period：2week |
Installed in an overhanging, unobstructed position directly above the atrium on the second‑floor side of the Northeast Entrance, it delivers 360‑degree visual coverage across all floors. Its content becomes an absolute visual focal point within the unobstructed field of view, greatly outperforming surrounding static light‑box and window‑display advertisements in capturing audience attention. As a core visual node that all mall foot traffic must pass through, it creates a mandatory exposure scenario where audiences cannot bypass or avoid it.
The mall boasts a weekly visitor volume of up to 288,000 people, with a single‑day peak exceeding 50,000 visitors. This location vertically covers foot traffic across the entire 1st to 4th floors of the mall, with no visual blind spots across all scenarios including store entry, pedestrian passage, escalator rides, and atrium stops for photo‑taking. The large screen precisely targets mid‑to‑high‑end families pursuing quality lifestyles as well as young fashion‑oriented consumers. It achieves far broader audience reach and higher exposure frequency than ordinary indoor advertisements, enabling efficient brand penetration and high‑frequency visibility.
Situated in the spacious open‑air atrium void, the large screen delivers highly visually impactful dynamic imagery. Its operating hours are 10:00‑22:00, fully covering daytime shopping rushes and nighttime entertainment crowds, which is well aligned with the mall’s operational schedule. Adapted to the indoor lighting environment of the mall, it features high‑definition, delicate imagery with accurate color reproduction and a high refresh rate. Dynamic videos show no ghosting or blurring, maintaining excellent viewing effects from both near and far. It achieves communication efficiency where "viewers notice it as they pass by and retain the impression immediately".
The large‑screen display is precisely positioned in the core atrium area on the second floor directly above the northeast entrance of the shopping mall. As an absolute visual focal point that connects foot traffic across all floors and hosts themed exhibitions and performances, it leverages the open‑plan atrium space to deliver multi‑floor, all‑round coverage with zero blind spots. It creates powerful visual capture for visitors entering through the northeast entrance, and stands as one of Xiamen’s most popular and commercially vibrant core commercial landmarks.
Boasting striking and eye‑catching dynamic display effects, the large screen readily encourages consumers to take photos and screen recordings voluntarily and share them on social platforms such as Douyin, Xiaohongshu and WeChat Moments. This builds a two‑way communication chain of "targeted offline exposure plus online social fission". It not only drives foot traffic to offline stores and builds local brand awareness, but also delivers dual values of hard exposure and soft‑power publicity. It is a rare indoor communication medium in the eastern business district of Xiamen Island that integrates brand building and performance‑driven results.
This large screen can link with enterprises settled in the building, surrounding high‑end businesses and urban events to form a closed‑loop of outdoor exposure‑offline store visits‑online communication. With five core strengths including prime location, high‑end audience groups, hardware performance, communication scenarios and community‑level linkage, it serves as a preferred venue for brands to reach urban high‑net‑worth audiences and build premium brand images. It delivers wide‑ranging exposure while precisely targeting core customer groups, balancing high communication efficiency and cost‑effectiveness.
