Media Resources

The LED screens in this area are characterized by high density, high frequency, and high visibility, naturally integrating into passenger pathways to achieve comprehensive two-way coverage of travelers entering and exiting the terminal. With expansive sightlines, unobstructed installation positions, and high-definition dynamic playback capability, they ensure that brand information is efficiently captured as passengers move through the area.

Jiedaokou is a golden cross area that integrates multiple 'centers' such as a transportation hub, commercial center, and creative center. It, along with Zhongnan Road and Simenkou, is known as one of the three major commercial centers of Wuchang. The area is surrounded by numerous universities and office buildings, with a large and densely concentrated population of students, teachers, and white-collar workers.

Located around the Guanggu Grand Roundabout commercial complex area, it is surrounded by millions in commercial clusters, such as Dayang Department Store, World City Plaza, Luxiang Plaza, and more, with an estimated 850,000 people and vehicle flow. Three main lines and two tunnels converge here in a balanced way. It used to be the most congested intersection in Wuhan, and it is near multiple universities.

Located at the main entrance of Yujiatou Community, it is the only passage for all vehicles and pedestrians. Residents pass through an average of 4–6 times per day, naturally focusing their gaze on the advertisements above or beside the barrier, creating a no-detour, no-skip, cannot-ignore forced exposure, with actual measured resident contact rates exceeding 95%.

As a typical community-oriented outdoor media, it demonstrates unique and efficient communication value in localized marketing through its precise reach, high-frequency exposure, low-interference environment, and cost-effectiveness.

As a community-level precise communication medium in the core urban area of Wuchang, it demonstrates unique media value in today's market, where outdoor advertising is highly homogenized, thanks to its closed environment, high-quality audience, mandatory reach, and cost-effectiveness.

Relying on the high-frequency access scenarios brought by closed management, it achieves forced exposure, repeated reach, and low-interference communication with the surrounding stable residential population, making it an efficient media carrier for deeply engaging with Wuhan's local lifestyle circle and precisely reaching family consumer units.

As an efficient entry point for community scene marketing, the barrier gate advertisements in Wuhan Jin Xiu Zhongbei Community are particularly suitable for localized and precise marketing of education, home, automotive, insurance, local lifestyle services, and high-end FMCG brands. They are an ideal media platform for building brand trust right at the doorstep.